Senior Marketing Manager (PR26108)

General Role Description Develop, execute, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs). Role Accountabilities · Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels · Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units · Develop and recommend creative ideas related to Company branding activities and execute · Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations · Advise parent and group companies to ensure that all activities follow parent company branding objectives · Consult business units and manage advertising agency in the creation and maintenance of the Company’s online and social media presence · Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities · Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites · Create and deliver newsletter articles for publication and distribution · Source and manage vendors to maintain optimal cost where feasible · Develop annual budget proposal for assigned business unit marketing activities · Execute and manage all company business unit promotional email campaigns · Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule · Prepare press releases for industry trade publications for assigned business unit · Promote a culture of marketing excellence through coaching and mentoring peers General Employee Accountabilities · Bring full effort to bear on tasks assigned by manager · Give manager best advice · Give earliest notice when work cannot be delivered as specified · Cooperate and collaborate with peers and interact cross-organizationally as specified by manager · Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment · Comply with all Company policies, practices, and procedures and all regulations and laws · Recommend viable improvements proactively · Ensure effective utilization of business tools and processes Requirements Minimum Qualifications - Bachelor’s degree in Business Studies, Marketing, Communications or a related field - 10 years’ experience in marketing and marketing communications in a global B2B market - · Demonstrated experience delivering effective integrated marketing communications campaigns - · Demonstrated successful product marketing and brand management experience - · Demonstrated successful working relationships with clients, suppliers, and other internal and external contact - Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills - Demonstrated continuous improvement in areas of responsibility - · Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps - · Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice Preferred Qualifications · 10 years’ marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, port solutions, or related general industries · Demonstrated experience working in a global organization · Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation Hiring Range: $140,165 - $164,900 Link to TMEIC Corporation Americas website https://www.tmeic.com/. To be considered an applicant for any available positions, individuals must complete an online job application for each posting. A resume may be attached to the online application but is not considered a substitute for the information in the application. Applications will be considered only for the specific position for which the application is submitted. EEO/AA/M/F/Vet/Disability Employer