Growth Marketing Manager

About the company Our client is a technology company. The role Raydar is recruiting for this role on behalf of our client. Lead user growth for a new consumer app ahead of its launch, covering the journey from first awareness through sign-up, activation and long-term retention. The role centers on creator-driven and organic social channels, close work with several internal teams, and steady analysis of how users move through the funnel. What you'll do - Take ownership of the end-to-end growth lifecycle for a new consumer app and answer for the metrics tied to it. - Drive organic reach through short-form video and user-created content across the major social networks. - Recruit, brief and scale a network of creators and influencers who attract engaged users instead of passive reach. - Collaborate with product, partnerships, social and design colleagues to shape messaging and monitor growth indicators. - Create onboarding journeys, email sequences and in-app messaging that lift activation and keep users coming back. - Plan and run launch campaigns and creator tests, including collaborations and results-based agreements, and measure outcomes after release. - Study funnel behavior, campaign results and the competitive landscape to spot drop-off points and openings, then convert findings into a growth plan. Requirements What we're looking for - 3 to 6 years of experience in consumer growth marketing. - Solid background growing audiences through organic social channels and community-produced content. - Experience expanding the user base of an early-stage consumer application. - Hands-on experience running creator, influencer and short-form video programs. - A record of converting social activity into active, retained users rather than follower counts. - Comfort in a lean startup, creatively stretching a small budget. - Able to work from the New York office, on-site or hybrid. Bonus points - Experience at a consumer fintech product. - Ability to produce your own content and be comfortable on camera. - Samples of previous work to share. Benefits Compensation and benefits - Base salary: USD 120,000 to 150,000 per year - Performance bonus - Health and other insurance benefits - Equipment provided Location and work model - New York, New York, United States - On-site, with a hybrid schedule possible by discussion - Full-time, direct employee