Digital Marketing Manager

The Digital Marketing Manager owns the brand's digital marketing strategy end-to-end — most critically, taking full ownership of paid media (Meta and Google) in-house, without relying on an outside agency. This is a leadership role, not an execution-only one: the person sets the direction for where media budget goes, makes the investment and optimization calls, and is directly accountable for the channel's results — while also driving email marketing, CRM, SEO/SEM, and brand-consistent digital communications across the business. Key responsibilities: - Own and lead the in-house paid media strategy across Meta and Google — planning, budget allocation, and optimization — without dependency on an external agency. - Develop and execute email marketing, newsletter, and CRM strategies. - Manage audience segmentation, customer lifecycle journeys, and marketing automation. - Coordinate corporate communications and ensure brand consistency. - Serve as a liaison between Commercial and Communications teams. - Develop and monitor SEO and SEM initiatives. - Track, analyze, and report digital marketing and e-commerce KPIs, with strategic recommendations for the business. - Optimize customer experience, conversion funnels, abandoned cart recovery, upselling, and cross-selling initiatives. - Conduct A/B testing and continuous campaign optimization. - Research market trends, competitors, and industry best practices. - Supervise external vendors and support the Junior Graphic Designer. Requirements - Bachelor's degree in Marketing, Business, Communications, or a related field. - Proven, hands-on experience managing paid media (Meta + Google) in-house — not just briefing an agency. - Background in luxury fashion or an agency serving luxury brands strongly preferred. - Experience in email marketing and SMS. - Strategic planning and the seniority to operate with full autonomy. - Excellent written and verbal communication. - Data analysis and performance reporting. - Time management and ability to work under pressure. - Bilingual: English and Spanish (written and spoken).