Marketing Communications Manager

GoMining runs a portfolio, not a single product: Digital Miners, the GOMINING token, GoMining Card, Simple Earn, Wallet, Miner Wars, Academy, Travel, Launchpad and the VIP programme. Each of them ships, launches and promotes on its own rhythm — and today those messages reach the same user through the same channels without a single owner making sure they add up to one coherent story. That owner is this role. You'll sit at the centre of marketing as the connective layer between product go-to-market, brand, performance, content, CRM, community, design and PR. Half the job is orchestration: owning the communications calendar and running launches end to end, on time, across every channel. The other half is the message: making sure what we say about any product is clear, consistent, on-brand and worth a user's attention. This is a hands-on individual contributor role with company-wide visibility. You will not manage a team — you will manage the flow of work between several of them. What you’ll do Orchestration: own how communication gets made and shipped - Own a single, company-wide marketing communications calendar: every product launch, feature release, campaign, promo and announcement in one place, with owners and dates. - Build and fix the communications planning process so marketing can absorb a dense flow of product launches without things getting lost between teams. - Run launches end to end, covering both product and brand comms. Take the go-to-market input from product marketing leads and turn it into a channel plan: CRM (email, push, in-app inbox), in-product surfaces, community, social, website and blog, app stores, paid support assets, PR, out-of-home. Then drive it to delivery. - Write the briefs. Translate business goals into creative and content briefs that designers, motion designers and copywriters can actually execute against, with clear deliverables and deadlines. - Be the single window into the design and production team. Prioritise, sequence and unblock requests instead of letting every stakeholder queue separately. - Hold the timeline. Chase dependencies across product, legal, compliance and finance so assets are approved and live on the date we committed to. - Close the loop: pull post-campaign results with the analytics and CRM teams, run the retro, and turn what you learn into the next brief. Campaigns and partnerships: take the brand beyond its usual channels - Plan and run integrated 360 campaigns: one message, the right channels, launched together, on time and to a high standard. - Drive special projects and integrations, from concept and partner selection through to production and results. - Coordinate ambassador, celebrity, influencer and KOL partnerships, including long-term ambassador programmes with a series of activations, not just one-off placements. - Manage the production side: external agencies, creative studios and production houses, timelines, budgets, contracts and usage rights. - Coordinate joint communications with partners, collaborations and sponsorships. - Support the Brand Director in rolling out the brand refresh across every touchpoint. Message: own what we say and how it sounds - Build and maintain the messaging architecture across the portfolio: what each product promises, to whom, in what words, and how the products connect into one proposition. - Turn technical and financial mechanics such as mining rewards, tokenomics, cashback, yields and VIP tiers into copy a first-time user understands without a glossary. - Own tone of voice and message consistency in practice, not just in a deck: review outgoing communications against brand and messaging guidelines before they ship. - Maintain the shared toolkit (messaging docs, key-message one-pagers, FAQ and objection handling, launch templates) so other teams stop reinventing product copy. - Write and edit the high-stakes pieces yourself: launch announcements, product pages, campaign concepts, executive and partner-facing materials. - Work closely with legal and compliance within the advertising and financial-promotion constraints of each channel and jurisdiction, so approved copy is also compliant copy. - Track how competitors and the wider crypto and fintech market communicate, and bring back what’s worth noting. What success looks like First month: the calendar exists and is trusted; every product’s messaging is documented in one place; the brief-to-delivery process is running without you being chased. First 3 months: launches ship on schedule with a full channel set as the default, not the exception; message consistency across channels is visibly better; each launch produces a documented result and a next-step recommendation; the first integrated campaign or partnership project beyond our core channels is live or in production. Requirements - 4+ years in marketing communications, integrated campaigns, brand communications or product marketing, either in-house at a tech, fintech, marketplace, consumer app or scale-up, or agency-side with comparable clients. - Hands-on experience running integrated 360 campaigns at national or regional scale. - Proven end-to-end ownership of multi-channel launches: you can walk us through campaigns you ran from brief to results, and say honestly what worked and what didn’t. - Solid understanding of how production works: timelines, external contractors, budgets, approvals and rights clearance. - Experience coordinating external agencies, creative studios or production houses. - Genuine project management ability: prioritisation, dependency tracking, and working to deadlines and budget across teams you don’t manage. - The ability to hold a high creative bar while saying no, moving a date, or telling a senior stakeholder their request is out of scope. - Comfort with complex products: you enjoy the work of understanding a mechanic properly before writing about it. - Data literacy: you read campaign performance and use it to change the next brief. - Strong writing and editing in English (C1+). You’ll be assessed on real copy, not on adjectives in a CV. - Fluent Russian. - A portfolio or case studies of campaigns and projects you’ve led. Would be a plus - Both agency and in-house tech experience. - Experience with ambassador, celebrity or influencer partnerships, especially long-term contracts with a series of activations. - Special projects, brand integrations, sponsorships or out-of-home campaigns. - Experience with a rebrand, or building brand or messaging systems from scratch rather than inheriting a finished one. - Experience in crypto, Web3, mining, trading, neobanking, payments or investment products. - Familiarity with advertising restrictions on financial and crypto products across ad platforms and jurisdictions. - Additional languages. Benefits - Professional growth: support for courses, conferences, and English learning (up to 100% coverage). - Work-life fit: remote or hybrid format with flexible hours across international teams. - Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year. - Recognition programs: structured performance reviews and team awards. - Team culture: retreats in international locations (for example, company apartments in Cyprus).