Graphic & Production Designer

Position: Graphic & Production Designer Salary: AU$2,500/month Work Schedule: 9:00AM-5:00PM WST OVERVIEW: The client is looking for a graphic designer to serve as their production design partner. This role is the hands-on execution layer of their marketing design output — taking brand assets, illustrations, and briefs from their internal team and turning them into finished, production-ready deliverables across packaging, venue, digital, and trade channels. Their in-house illustrator is moving into a purely illustrative role focused on original artwork for labels, campaigns, and brand world-building. The outsourced designer will work downstream — receiving his illustrations and composing them into the final assets described below. Briefs, assets, and feedback will be managed through Airtable and Google Drive. We move quickly and expect a partner who can match their pace without sacrificing quality. RESPONSIBILITIES: 1. Label Design & Packaging Artwork - Build print-ready beer labels using supplied illustrations, composing them with brand typography (Futura Now Headline / Text), legal and compliance copy (standard drinks, allergens, barcode/UPC), and production specifications. - Manage print production files — bleeds, die lines, substrate considerations, Pantone-to-process colour management. Packaging artwork across cans, bottles, cartons, and shipper boxes. - Must understand or quickly learn Australian alcohol labelling regulatory requirements. 2. Venue Templates & Print Collateral - Design and maintain a templated system across six venues for weekly specials boards, seasonal menus, A-frames, table talkers, posters, window decals, and other in-venue print assets. - Templates must be venue-staff-friendly (Canva-based editable templates preferred) while remaining firmly on-brand. - Account for venue-specific variations — a 600-seat beer hall has different signage needs to a neighbourhood taphouse. Festival and event-specific print — banners, flags, booth graphics, merchandise mockups. 3. EDM Design & Build (Consumer + Trade) - Design and compile email campaigns in Klaviyo for both consumer-facing communications (new releases, venue promotions, loyalty program) and trade-facing sends (new product sell sheets, seasonal range announcements, key account updates). - Must be able to build responsive HTML email templates, not just deliver flat design comps. - Understanding of email rendering quirks across major clients (Outlook, Gmail, Apple Mail). Work alongside Sarah (Digital/CRM) on audience segmentation, campaign scheduling, and template libraries. 4. Website Updates & Schema - Front-end website content updates — page builds, image and asset swaps, landing pages for campaigns or new venue launches (e.g. Bootleg Brewery 2026). - Implement and maintain structured data / schema markup (JSON-LD) for products, venues, events, and organisation data to support SEO performance. - Basic CMS proficiency, responsive design awareness, and web accessibility fundamentals. Coordinate with Sarah on Google Business Profile alignment and digital consistency. 5. Trade Pitch Decks - Build and maintain trade presentation decks using the existing pitch deck template. - Update with current range information, venue data, social proof, and sustainability credentials. - Decks must be visually compelling and land with national retail buyers, independent bottle shops, on-premise groups, and distributor partners. - PowerPoint and/or Canva proficiency required — ability to work within their existing green-palette internal communications style. 6. Ad Hoc Design — Ingredient Cards, Festival Assets & More - Rapid-turnaround design for one-off and seasonal needs: ingredient specification cards for trade events, festival booth design and signage, collaboration beer co-branded assets, Beer-Ducation session materials, and merchandise artwork. - Comfort with high volume, quick pivots, and concurrent briefs is essential. Ability to self-manage a queue of requests via Airtable-based asset request system. Requirements Technical Requirements Must-Have - Adobe Creative Suite proficiency — InDesign (critical for label and print production), Illustrator, Photoshop - Canva — building editable templates that non-designers (venue staff) can update independently - Print production knowledge — prepress, proofing, colour management, print supplier liaison - Basic HTML/CSS for email builds and website content updates - File management discipline — working within shared Google Drive structures and Airtable asset tracking Highly Desirable - 3D animation and rendering — product visualisation, can/bottle mockups, venue fly-throughs, social content assets - AI design tools — Midjourney, Adobe Firefly, Runway, or similar for concept generation, texture work, and production acceleration - Motion graphics (After Effects or equivalent) for social and digital ad assets - Figma for web/UI design and prototyping - Experience working with Airtable as a project management / brief intake system - Klaviyo or equivalent email service provider — hands-on HTML email template building - Understanding of web schema / structured data markup (JSON-LD) How You Work Together - Briefs are issued through Airtable (Marketing Tasks table) with assets and references attached via Google Drive links - Illustrations and brand assets are supplied as layered source files — you compose, you don’t illustrate - Feedback is direct and fast — typically from Hamish or Liam, sometimes same-day turnaround is needed - They value initiative — if something looks off-brand or a brief is missing detail, flag it rather than guessing - Brand guidelines (typography, colour, graphic assets, logo usage) are documented and will be shared at onboarding - They expect the partner to become fluent in their brand system quickly and operate with minimal hand-holding after the ramp-up period Brand & Cultural Fit - Understands craft beer culture and can work authentically within it — not just applying a template aesthetic - Comfortable with a brand voice that is irreverent, raw, and anti-corporate — design output should never feel like it came from a big agency - Aligned with sustainability values — the client’s brand is a certified sustainable and carbon neutral operation; the design partner should genuinely care about this, not just design around it - Thrives across the full spectrum — from a festival A-frame to a national trade deck in the same week - Reliable, communicative, and able to manage their own workload against the priorities Portfolio Should Demonstrate - Packaging design (ideally FMCG, beverage, or food) - Multi-venue or multi-location template systems - Email marketing design and build (not just flat mockups) - Presentation and pitch deck design - Print production files with correct specs and supplier-ready output - Bonus: 3D renders, motion graphics, or AI-augmented design workflows Next Steps If this brief aligns with your capabilities and you’re interested: - A portfolio or case study deck showcasing relevant work across the scope areas above