Brand Manager

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch. We are looking for a Brand Manager to strengthen the market presence of Hitachi and YORK brands in Türkiye and support their growth within the Bosch Home Comfort Türkiye portfolio. - Develop and implement brand strategies for Hitachi and YORK in alignment with business objectives and global brand guidelines. - Strengthen brand positioning, awareness and equity through market, customer and competitor insights. - Plan and execute integrated marketing and communication activities, including digital campaigns, PR, social media, events and sponsorships. - Ensure consistent brand identity and communication across all relevant channels and customer touchpoints. - Support product launches, go-to-market strategies and brand activation initiatives in collaboration with relevant stakeholders. - Manage external agencies, business partners and marketing budgets to ensure effective execution of brand activities. - Monitor brand performance and campaign effectiveness through relevant KPIs and drive continuous improvement. - Collaborate closely with Sales, Product Management, Communication and other functions to align brand initiatives with business priorities. - Bachelor's degree in Marketing, Business Administration, Communication or a related field. - Minimum 5 years of professional experience in brand management, marketing or marketing communications. - Strong knowledge of brand strategy, positioning, digital marketing and integrated marketing communications. - Experience in managing marketing campaigns, external agencies and cross-functional projects. - Strong analytical thinking, creativity, communication and project management skills. - Ability to manage multiple brands, stakeholders and priorities effectively. - Very good command of written and spoken English. - Experience in HVAC or other technical B2B/B2C industries is an advantage.