Lead Generation Manager

The Lead Generation Manager is responsible for building and managing a strong pipeline of qualified leads to support the company’s revenue growth. This role focuses on identifying potential clients, initiating first contact, nurturing relationships, and qualifying opportunities before handing over sales-ready leads to the Business Development Managers. Key Responsibilities: Lead Generation & Prospecting - Identify and research potential clients across relevant industries and markets. - Generate leads through cold calls, cold emails, LinkedIn outreach, social media messaging, and other prospecting channels. - Build and maintain an active database of prospects and decision-makers. Initial Outreach & Qualification - Initiate first contact with prospects to introduce CREA’s services and assess client needs. - Qualify leads based on predefined criteria (budget, needs, decision authority, timing). - Maintain consistent follow-up and relationship nurturing until the prospect is ready for a meeting. Pipeline Management - Track and manage lead progress using CRM tools or internal tracking systems. - Ensure accurate documentation of client information, conversation notes, and follow-up actions. - Maintain a healthy and up-to-date lead pipeline to support Business Development targets. Handover to Business Development Team - Coordinate with Business Development Managers to arrange qualified client meetings. - Ensure smooth handover by providing clear background, client needs, and conversation history. - Support Business Development Managers during early-stage discussions when needed, prior to pitching and deal closure. Qualifications: - Bachelor’s degree in Business, Marketing, Communications, or a related field. - 3–5 years of experience in lead generation, sales development, inside sales, or a similar role. - Strong experience with cold calling, outbound messaging, and prospecting techniques. - Familiarity with CRM systems and lead tracking tools is a plus. - Excellent communication and interpersonal skills. - Highly organized, target-driven, and comfortable working with KPIs. - Resilient mindset with the ability to handle rejection and maintain motivation. Why Join Us: - Join a fast-growing company at the forefront of e-commerce and live commerce in Southeast Asia - Work with top international and regional brands across fashion, beauty, lifestyle, and more - Lead a high-performing team and play a key role in shaping our commercial future - Dynamic, multicultural, and collaborative work environment with strong opportunities for career development What We Offer: - Career development opportunities within a leading eCommerce company. - Benefits packages include Health, Life, Dental insurance - Hybrid working environment (One day a week Work-from-Home) - 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments. Office Location: - APAC Tower – BTS Ekkamai (Working on Monday to Friday)