Senior Manager – Marketing Automation & Digital Demand Generation (f/m/d)

Responsibilities / Tasks Strategic Leadership & Platform Ownership - Define and drive GEA's global Marketing Automation strategy, roadmap and operating model in close partnership with Divisional Marketing and aligned with the Sales Excellence strategy - Act as the global business owner of GEA's Marketing Automation platform and lead its rollout, adoption and continuous optimization - Leverage automation, data and AI to enhance customer engagement, demand generation and commercial effectiveness Governance, Standards & Demand Generation - Establish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality and reporting - Ensure seamless integration with CRM and the broader digital ecosystem - Balance global standards with divisional and market-specific requirements - Enable scalable customer journeys and strengthen Marketing-to-Sales handover and pipeline generation Divisional Partnership, Adoption & Performance - Serve as the strategic partner for Divisional Marketing teams - Support Divisions in planning, launching and optimizing demand generation campaigns and automated customer journeys - Provide playbooks, training and consulting to drive adoption and business value - Foster a global community to share best practices and scale successful use cases across GEA - Define KPI frameworks, reporting and dashboards to measure adoption, engagement, lead quality and pipeline impact - Lead stakeholder alignment and change management across Marketing, Sales, IT, Data and Business Your Profile / Qualifications - 7+ years of experience in Marketing Automation, Demand Generation or Digital Marketing - Proven experience with leading Marketing Automation platforms - Strong digital marketing background in an international, matrix organization, B2B background is a plus - Track record in driving governance, process excellence, technology adoption and organizational change - Strong analytical, stakeholder management and change leadership skills - Fluent in English; German is a plus What we offer: - Work in a supportive, appreciative, and international team - A modern work environment - A wide range of personal and professional training and development opportunities to support your career - Company pension scheme and accident insurance - 30 vacation days per year plus December 24th & 31st off - Employee benefits such as discounts on gym memberships, language courses, etc. - Subsidized job bike scheme - Good public transport connections with travel allowance - One additional day off for volunteering - Global bonus program Did we spark your interest? Then please click apply above to access our guided application process.