Director of Performance Marketing

ABOUT THE ROLE Lead consumer acquisition for a growth-stage education company, owning performance marketing strategy and hands-on execution across established and emerging channels. This role combines daily platform management with strategic planning to grow qualified leads while meeting cost and quality goals. WHAT YOU'LL DO - Own acquisition across Google Ads, Meta, TikTok, Snapchat, Reddit, and emerging ad platforms, staying hands-on in campaign execution. - Set channel strategy based on business priorities and scale beyond paid search while maintaining lead quality and CPA targets. - Build multi-touch attribution, incrementality testing, and media mix modeling as the channel mix expands. - Lead creative testing with an external agency, including AI-generated user-generated content and new ad formats. - Manage a junior marketer and collaborate with sales, SEO, and lifecycle marketing teams. - Develop forecasts and performance reporting, and improve conversion across the lead-to-consultation funnel. - Advise company leadership on go-to-market strategy and revenue growth. WHAT WE'RE LOOKING FOR - 5 to 8 years of hands-on performance marketing experience across paid search and paid social, including recent execution within advertising platforms. - Experience managing annual paid media budgets of $10 million or more and scaling acquisition while maintaining CPA targets. - Background in high-ticket lead generation, particularly services priced at $5,000 or more. - Hands-on SEO and answer engine optimization experience, with a first-principles approach to channel strategy. - Familiarity with Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, analytics, SQL or Python, CRM and marketing automation platforms, attribution tools, and AI creative tools. - Startup or growth-stage experience is valuable, as is agency experience supporting startups or experience at a competitive direct-to-consumer brand. - Comfort using AI tools for creative testing and marketing workflows. COMPENSATION & BENEFITS Base salary: $280,000 to $300,000 annually. Visa sponsorship is not available. LOCATION On-site, New York, New York.