CRM Marketing Manager

We are looking for a hands-on CRM / Retention Manager to join an international online iGaming product focused on the US market. We need a specialist who can independently manage the full CRM cycle: segmentation → offer → copy → flow → launch → analytics → optimization. This role is a great fit for someone who combines strong Email & SMS copywriting skills with customer lifecycle management, automation, and data-driven optimization. Responsibilities - Independently create and launch Email & SMS campaigns - Build Welcome, Retention, Reactivation / Win-back, and VIP flows - Segment users based on behavior and lifecycle stage - Work with both existing and cold / external audiences - Develop promotional offers and engagement mechanics - Build and optimize automated customer journeys - Run A/B tests on copy, offers, CTAs, timing, and sequences - Analyze Conversion, Retention, Reactivation, Revenue, and other CRM metrics - Monitor competitors and identify new CRM opportunities - Collaborate with Marketing, Performance Marketing, and Product teams Requirements - At least 1 year of hands-on experience in CRM, Retention, Lifecycle Marketing, or Email & SMS Marketing - Experience working with existing and cold audiences - Practical experience building automated flows and customer journeys - Ability to independently write effective Email & SMS copy - Strong written English (B2+) - Experience with segmentation, A/B testing, and campaign analytics - Data-driven mindset and analytical skills - Experience with Braze, Klaviyo, Iterable, Optimove, Customer.io, or similar platforms - High level of ownership, independence, and initiative Would Be a Plus - Experience in iGaming - Experience with the US market - VIP and high-value customer retention - Promotional mechanics and bonus offers - Experience working with large customer databases - Background in Performance Marketing or Traffic Acquisition Important: Candidates should be ready to share examples of Email/SMS campaigns they personally wrote and automated flows or customer journeys they built.