Performance Marketer, Paid Growth (Consumer Apps)

ABOUT THE ROLE Own paid acquisition for a consumer app, with responsibility for growth across its launch and future apps. You will work hands-on across campaign management, creative testing, and mobile attribution to drive efficient user activation. WHAT YOU'LL DO - Manage Meta and TikTok campaigns day to day, including audiences, offers, budgets, and decisions to pause or scale. - Turn user-generated content into ads, brief creators, and produce a steady volume of creative variants, using AI tools where useful. - Track performance beyond the click with mobile attribution and analytics tools, optimizing for CPI and cost per activated couple. - Assess each test within 24 to 48 hours and share a weekly performance readout. - Work toward a target of approximately $2 CPI at scale for the November App Store push. WHAT WE'RE LOOKING FOR - Approximately 1 to 5 years of experience, with hands-on experience managing real-budget Meta or TikTok consumer app or app-install campaigns in Ads Manager. - Ability to write ad hooks and copy, run high-volume creative tests, adapt UGC into ads, and brief creators. - Comfort with campaign data, mobile attribution, and downstream activation metrics, using tools such as AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API. - Experience growing a subscription app with real users and published CPI results is a plus. LOCATION On-site in San Francisco, California, or Palo Alto, California, or remote within the United States.