Marketing Assistant / Special Project

Job Title: Marketing Assistant / Special Project Reporting To: Marketing Manager Location: Niseko About H2 Group H2 Group is a leading lifestyle real estate and hospitality group based in Niseko, Japan. Our HakuLife brand is dedicated to delivering ultra-luxury, bespoke travel and property experiences for the world’s most discerning guests. We are now seeking a Marketing Assistant to support the growth and visibility of the HakuLife brand across strategic channels and audiences. JOB DESCRIPTION: Position Overview: We’re looking for a savvy and proactive Marketing Assistant who can help elevate HakuLife’s presence among Ultra High Net Worth Individuals (UHNWIs). This role is ideal for someone who understands luxury, appreciates detail, and is passionate about telling our brand story to potential partners , and connecting us to exclusive audiences. Key Responsibilities: 1. Public Relations and Brand Visibility - Coordinate HakuLife release/ pitch targeting a curated list of elite online and offline luxury publications and partners. - Liaise with media contacts to secure interviews, features, and coverage of HakuLife properties and experiences. - Track and report on PR coverage and outcomes. 2. Strategic Partner Channels - Identify potential partners - Develop relationships with private wealth channels, including luxury travel advisors, family offices, and UHNW-focused media. - Assist in planning joint campaigns or collaborative HakuLife promotions with these partners. 3. Sponsorship & Events - Assist with the organization and delivery of sponsorship initiatives such as: - Charity dinner prize sponsorships in Hong Kong and Singapore. - Sponsorships linked to HK / China’s film industry award winners (e.g., Golden Rooster Awards). - Track ROI and media value of all sponsorship initiatives. 4. Lux Lifestyle / Travel Platform Listings - Research and identify global lux lifestyle (incl. private jet magazines) and lux travel sites and platforms - Ensure HakuLife is listed and regularly optimized on top-tier travel booking and discovery platforms. - Share info with Social Media colleague to grow followership 5.Targeted Digital Campaigns - From the above Lux Lifestyle list, research suitability of these niche UHNW platforms (e.g., JetSmarter, XOPrivate, Inspirato) for paid brand exposure. If H2 decides to participate, to support the setup and management of digital maketing campaigns on these platforms. - Identify, negotiate and coordinate creative content production tailored for these platforms - Others - To assist in other marketing projects that are non HakuLife related when necessary Qualifications: - Bachelor's degree in Marketing, Media or a related field - Highly resourceful and independent - Excellent project management and organizational abilities. - Proficiency in Word, Canva and Excel - Exceptional written and verbal communication skills. - Creative thinking and problem-solving capabilities. - Ability to multi task and work effectively in a fast-paced, dynamic environment. - Familiarity with Hospitality industry is a plus. - Spoken and written Japanese is a plus.