Targeting Specialist / Meta Ads Specialist (EdTech, USA)

We are looking for a Targeting Specialist to manage and scale paid advertising campaigns for an EdTech product entering the US market. Initially, the main focus will be on Meta Ads (Facebook & Instagram). In the future, we plan to expand to additional channels, including TikTok Ads and LinkedIn Ads. We are looking for a proactive, independent specialist with a strong performance marketing mindset who can not only manage advertising campaigns but also leverage AI tools to optimize workflows and improve efficiency. Responsibilities - Launch, manage, and scale advertising campaigns across Meta platforms. - Test and optimize audiences, ad creatives, messaging, and campaign strategies. - Analyze campaign performance and optimize campaigns based on key performance metrics. - Independently create advertising creatives, including static visuals, banners, videos, and other ad formats. - Set up and manage Meta Pixel, conversion events, tracking, and advertising analytics. - Monitor campaign performance, identify growth opportunities, and provide actionable insights. - Actively use AI tools for creative production, data analysis, workflow automation, and day-to-day optimization. Eventually expand paid acquisition activities to TikTok Ads and LinkedIn Ads. Requirements - Hands-on experience managing and optimizing Meta Ads campaigns. - Experience working with international markets. Experience launching and managing campaigns in the US market is a strong plus. - Good understanding of performance marketing, advertising analytics, and key acquisition metrics. - Ability to independently set up tracking, pixels, conversion events, and analytics. - Experience creating ad creatives without relying on a dedicated designer. - Strong interest in AI tools and an AI-native approach to work. Ability to work independently, take ownership, and make data-driven decisions. What We Offer - An opportunity to help launch and grow an EdTech product in the US market. - Freedom to choose the tools and approaches you work with. - All necessary AI tools and subscriptions fully covered by the company. - Opportunity to expand into additional paid acquisition channels. - Direct impact on marketing strategy and product growth.