Growth Marketing Manager, Paid Social - Canada

At Jobscan, we’re passionate about empowering job seekers to land more interviews with AI. We have helped millions of job seekers get more interviews in 100+ countries. Jobscan’s platform benefits job seekers, employers, universities, and communities. We're a fast-growing startup 🚀. Since its founding in 2014, Jobscan has thrived for 11 years as a 100% self-funded company, achieving consistent profitability and rapid growth without VC investment. Recently, we’ve transformed into an AI-first company, leveraging cutting-edge tools to enhance operations and our product. This independence allows us to stay laser-focused on our customers, delivering impactful solutions for job seekers. Join us if you wish to be a part of a company that makes a real difference in people’s lives ❤️! Summary Join Jobscan as our Growth Marketing Manager, Paid Social, and build our next major acquisition channel. Search has powered our growth for years. Now we’re investing in social, and you’ll be the person who makes it work. This is a hands-on ownership role for a performance marketer who loves being in the ad account every day, not a passive management seat. You will own paid social end to end, starting with Meta: strategy, budget, creative testing, measurement and scale, judged on what matters, which is new paying subscribers at a healthy cost. You will also own our organic social presence: posting, community, and responding to the job seekers who talk about us. Partnering directly with the Head of Marketing, you will turn social from a channel we’ve tested into one we rely on. Key Responsibilities - Own paid social end to end, starting with Meta (Facebook and Instagram): strategy, account structure, audiences, bidding, budget pacing and daily optimization, then test and expand into TikTok, Reddit, YouTube and LinkedIn where the numbers support it. - Build and run a creative testing engine: concepts, hooks, scripts, UGC and short-form video, tested at a steady weekly cadence, with winners scaled and fatigue managed. - Own measurement: tie spend to registrations, trials and paid subscriptions using first-party data, set up and maintain the Meta Pixel and Conversions API with engineering, and run incrementality tests so we know what social truly adds. - Scale with discipline: grow budget as results prove out against our cost-per-subscriber and payback targets, and cut what doesn’t work quickly. - Own organic social across LinkedIn, Instagram, TikTok and YouTube: content strategy, a consistent publishing rhythm, and a voice that sounds human and useful to job seekers. - Run community management: respond to comments, messages and reviews, and turn customer stories and feedback into content. - Bring our launches and seasonal moments to social, including new product features, our January job search peak, and promotions like Black Friday, in coordination with email and paid search. - Build retargeting and audience strategy across paid social, and coordinate with our email program so social and lifecycle work together. - Use AI tools like Claude and ChatGPT daily to multiply creative output, speed up analysis and keep a high quality bar. - Report weekly on performance and learnings, and partner with the Head of Marketing on budget, channel mix and priorities. Required Skills & Qualifications - 4 to 7 years of growth or performance marketing experience, with 3+ years hands-on in paid social (Meta Ads Manager) - Direct ownership of paid social budgets of $10K+ a month, inside the account, not only through an agency - A track record of optimizing to downstream conversions (purchases, subscriptions, CAC, ROAS) at a B2C product, ideally subscription, app or free-trial - Creative strategy skills: you can explain how you find winning ads, with real examples of hooks, UGC and short-form video that worked - Measurement fluency: Meta Pixel, Conversions API, UTMs, GA4, attribution windows, and a healthy skepticism of platform-reported results - Organic social experience: you have grown an account and managed a community - Strong writing: ad copy, hooks and posts that sound human and on brand - Strong AI/LLM fluency: you use Claude, ChatGPT or similar tools in your daily workflow, with a clear quality check before anything goes live - Self-directed and high-judgment: you can take a budget and a target and run with it without daily oversight - Comfortable with data: you build your own reports and draw clear conclusions from them - Based in the Canada, with working hours that consistently overlap US Eastern time (EST, CT, or PT) What will make you stand out! - Experience in career, HR or job-search related products - TikTok, Reddit, YouTube or LinkedIn ads experience - Creator and UGC partnership management - Video editing (CapCut, Premiere) and light design skills (Figma, Canva) - Incrementality or geo-lift testing experience - SQL or BigQuery skills - HubSpot experience Benefits - Remote work - we trust you to get your work done and make it to your meetings👩‍💼👨‍💼 - Competitive salary + stock options - you should have a piece of what we're building here🏗️ - Flexible schedule - we make it easy to take care of the important things, like your family and health👪👩‍⚕️ - Unlimited PTO + Canadian Holidays + Paid Sick Days - we want our employees to have time to care for their personal wellness and mental health💆‍♀️💆 - Wellness stipend - use for yoga class, gym membership, or anything that improves your personal wellness🧘‍♀️ - $1000 home office stipend, education stipend, internet stipend - Apple computer provided - Bi-annual company retreats