Embedded Payments Marketing Director

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One. As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other. Job Description We are seeking an Embedded Payments Marketing Director to help commercialize and grow integrated technology partner solutions. With a strong emphasis on enterprise platforms and ERP ecosystems such as Oracle, Infor, Salesforce, SAP, and similar partners, this role will identify opportunities to improve solution positioning, adoption, engagement, and expansion. These relationships span multiple industries, customer segments, and products, creating a need for dedicated marketing support that extends beyond traditional vertical or business-size ownership. This role will partner closely Product, Enterprise Partner Sales, Product Marketing, Channel Marketing, Sales, Customer Success, Operations, Finance, Analytics, and other stakeholders. The EPP Product Marketing Manager will translate partner capabilities, payment solutions, customer insights, and performance signals into customer-facing messaging, go-to-market programs, sales enablement, and commercialization plans that drive adoption and growth. Unlike traditional channel relationships, many EPP partners serve as an extension of the Elavon solution portfolio by enabling critical capabilities, integrations, and customer experiences that Elavon does not deliver independently. As a result, this role must approach these partnerships through partner marketing and product marketing lenses, ensuring joint solutions are effectively positioned and commercialized while supporting customer adoption and value realization. Working within a matrixed organization, this individual will bring strong product marketing expertise, customer insight, analytical discipline, and execution rigor to bring partner solutions to market effectively. The Embedded Payments Marketing Director will provide dedicated commercialization support for strategic technology partnerships and integrated solutions that extend the Elavon product capabilities through partner platforms and ecosystems. By coordinating across EPP, Product, Product Marketing, Channel Marketing, Sales, Customer Success, Operations, and Analytics, this role will address a current ownership gap for enterprise platforms that span multiple segments and markets while helping improve solution adoption, engagement, and growth. The position will be responsible for developing positioning, messaging, content, launches, training, sales enablement, and go-to-market strategies that accelerate partner-led growth. This includes using customer insights and performance signals to strengthen solution adoption, engagement, and expansion while improving consistency and speed to market across the EPP portfolio. Key Responsibilities - Performance measurement: Establish marketing success measures and evaluate launch readiness, content adoption, campaign engagement, sales utilization, influenced pipeline, solution adoption, activation, engagement, expansion, and customer lifetime value. Use results to refine go-to-market programs and prioritize commercialization improvements. - Partner solution segmentation and use cases: Define priority customer segments, ideal customer profiles, buyer personas, jobs-to-be-done, and use cases for EPP partner solutions that operate across industries, business sizes, products, and markets. - Positioning and narrative: Develop and maintain positioning, value propositions, messaging frameworks, competitive differentiation, and supporting proof points for EPP solutions. Adapt core partner narratives for priority verticals and customer segments without fragmenting the overall value proposition, working with existing vertical and segment product marketers where specialized expertise is required. - Customer-facing commercialization: Translate technical integrations, payment capabilities, and partner solutions into clear customer-facing language that communicates business value and simplifies the overall solution story. - Joint Solution Commercialization: Develop positioning, messaging, and go-to-market strategies for integrated partner solutions where the combined Elavon and partner experience represents the customer-facing value proposition. Ensure the joint solution narrative clearly communicates how partner technologies enhance Elavon's capabilities and address customer needs. - Partner solution launches: Lead the product marketing components of partner launches and major solution enhancements, including launch tiering, target audiences, messaging, readiness requirements, success measures, and post-launch optimization. - Sales and channel enablement: Develop repeatable pitch decks, solution briefs, talk tracks, frequently asked questions, objection-handling guidance, competitive battlecards, and other resources that help internal sales teams and approved partner teams represent solutions effectively. - Training and readiness: Create and support training materials for sales, channel, implementation, and customer-facing teams, including solution overviews, use cases, buyer needs, positioning, and guidance for partner-led sales conversations. - Content strategy and development: Lead the creation of product-oriented content, including solution briefs, customer stories, case studies, presentations, campaign messaging, thought leadership, and partner solution spotlights. - Voice of the customer and partner insights: Gather and synthesize customer, sales, partner, market, and competitive feedback to improve messaging, identify commercialization gaps, inform content, and provide actionable input to Product and EPP stakeholders. - Competitive and market intelligence: Monitor relevant payment, ERP, commerce, and integrated technology trends and translate findings into differentiated positioning, sales guidance, and go-to-market recommendations. - Subject-matter expertise: Serve as a product marketing subject-matter expert for EPP by supporting business-process questions, sales presentations, customer messaging, training, campaign planning, and executive or partner-facing materials. - Cross-functional leadership: Coordinate with Product, EPP Marketing, Enterprise Partner Sales, Product Marketing, Channel Marketing, Brand, Legal, Compliance, and regional teams to drive alignment, approval, execution readiness, and measurable outcomes in a matrixed organization. This role requires working from a U.S. Bank location three (3) or more days per week. Basic Qualifications - Bachelor’s degree or equivalent practical experience. - Six or more years of experience in marketing and marketing strategy with proven ability to deliver results Preferred Qualifications - Experience in product marketing, product commercialization, partner marketing, integrated marketing, or go-to-market roles. - Experience in payments, commerce, financial technology, enterprise software, ERP platforms, SaaS, or integrated technology partnerships. - Experience working with enterprise platforms, ERP providers, independent software vendors, referral partners, marketplaces, or embedded payment solutions. - Experience developing positioning, value propositions, messaging frameworks, customer-facing content, and sales enablement materials. - Familiarity with enterprise partner ecosystems such as Oracle, Infor, Salesforce, SAP, or comparable technology platforms. - Experience creating commercialization strategies for solutions that cross traditional vertical, segment, product, channel, or geographic ownership models. - Proven experience supporting launches from planning through market activation and post-launch optimization. - Ability to translate technical product capabilities and integration details into simple, credible, and customer-relevant messaging. - Strong understanding of customer needs, buyer personas, use cases, competitive alternatives, and the role these elements play in product adoption. - Experience collaborating across Product, Sales, Channel, Partnerships, Marketing, Operations, and other functions in a matrixed organization. - Comfort using qualitative and quantitative insights to establish priorities, guide decisions, and define measurable success criteria. - Strategic and thoughtful communicator with excellent written, verbal, presentation, and stakeholder-management skills. - Ability to work independently, manage competing priorities, and maintain momentum in an evolving partner environment. - Experience supporting solutions that span multiple customer segments, business sizes, industries, products, or sales channels. - Understanding of partner-led and channel-led selling, including the development of customer-facing and partner-usable marketing materials. - Experience supporting app marketplace listings, certified integrations, embedded payment experiences, referral motions, or other technology-enabled distribution models. - Ability to adapt global positioning and content for regional requirements while maintaining a consistent core narrative. - Strong market research, competitive analysis, opportunity-sizing, and performance-measurement capabilities. - Knowledge of product and program development, launch management, implementation processes, pricing, and strategic analysis. - Ability to work independently, manage multiple priorities, and operate effectively in ambiguity. - Demonstrated leadership and interpersonal skills, including the ability to influence teams and decisions without direct authority. - MBA or other advanced degree in marketing, business, or a related field preferred, but not required. If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants. Benefits: Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following: Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law Review our full benefits available by employment status here. U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program. The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $98,175.00 - $115,500.00 U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures. Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies. Posting may be closed earlier due to high volume of applicants.