Head of Brand & UX

About the Company A fast-growing digital health platform focused on diabetes and weight management, helping hundreds of thousands of members manage chronic conditions through connected devices, coaching, and a consumer app. Backed by leading healthcare-focused investors, the company is scaling its consumer experience across India and international markets. The Role We're looking for a senior, hands-on brand and UX leader to shape how the company shows up — visually, verbally, and experientially — across product and marketing. This is an individual contributor role for someone who wants to lead through craft and judgment rather than headcount: setting the brand vision and design direction, then rolling up their sleeves to execute at a high bar. Requirements What You'll Do - Own end-to-end brand identity — voice, visual language, and positioning — across the app, website, and marketing channels - Lead UX strategy and design for key consumer journeys, from onboarding to chronic care engagement, balancing clinical trust with everyday usability - Partner closely with product, marketing, and clinical teams to translate business and health outcomes into intuitive, well-designed experiences - Establish and evolve design systems, brand guidelines, and UX standards as the company scales - Bring an external point of view on category trends in consumer health, wellness, and behavior-change design What We're Looking For - 10+ years of experience spanning brand and UX/product design, ideally with senior individual-contributor experience at a consumer tech, D2C, or digital health company - A strong portfolio demonstrating both brand craft (identity, storytelling, visual systems) and UX rigor (research-informed, outcome-driven design) - Comfort operating at both strategic and execution levels — equally at ease presenting a brand vision to leadership and shipping a redesigned flow - Experience in healthcare, wellness, or behavior-change products is a strong plus, but not mandatory - Someone who wants ownership and impact without managing a large team Benefits Why Join - High-ownership IC role with direct influence on product and brand direction - Work on a mission-driven product improving health outcomes for a large, underserved population - Backed by healthcare-focused investors with a strong founder-market fit and growth trajectory