Meta Ads Manager

Magic Law Group is seeking an experienced Virtual Assistant specializing in Meta Ads management to support the expansion of our referral program. This is a fully remote, contract position requiring proven hands-on experience running paid advertising campaigns on Meta platforms (Facebook and Instagram). Key Responsibilities - Plan, build, launch, and manage paid advertising campaigns on Facebook and Instagram - Develop and test ad copy, creatives, audiences, and targeting strategies - Monitor campaign performance daily and optimize for key metrics (CPL, ROAS, CTR, CPC) - Conduct A/B testing on ads, audiences, and landing page combinations - Manage and allocate ad budgets effectively to maximize ROI - Generate regular performance reports with actionable insights and recommendations - Collaborate with internal team members to align ad strategy with the referral program goals - Stay current on Meta advertising policies, algorithm updates, and best practices Requirements - Minimum 2 years of hands-on experience managing Meta (Facebook/Instagram) ad campaigns - Proficiency with Meta Ads Manager, Business Manager, and Meta Pixel - Strong understanding of audience targeting, lookalike audiences, and retargeting strategies - Experience with campaign objectives including lead generation, conversions, and awareness - Ability to interpret analytics data and translate findings into optimized strategies - Excellent written and verbal English communication skills - Highly organized, self-directed, and able to meet deadlines independently - Experience in legal industry or law firm marketing is a plus - Willingness to work in US time zones (PST, EST, CST). - High school diploma or equivalent. System and Work Setup Requirements: - A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues. - Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage - Headset/earphone with noise cancellation and webcam at 720p or higher resolution - A designated, quiet, and well-organized workspace free from distractions to facilitate focused work Benefits - Permanent remote work setup - Competitive starting rate paid in USD - Internet Allowance - HMO insurance (PH) - Retirement Fund - Paid US holidays - Paid Vacation and Sick Leaves