Senior Performance Marketing - B2B

We are looking for a B2B Performance Marketing Manager to lead our customer acquisition strategy across all paid digital channels. The ideal candidate combines deep expertise in paid media with a strong analytical mindset to build scalable acquisition engines. This role is responsible for planning, executing, optimizing, and growing paid marketing channels to deliver high-quality leads while continuously improving efficiency through data-driven decision making. 1. Paid Media Execution & Optimization - Execute, manage, and optimize paid acquisition campaigns across Google Ads, Meta, LinkedIn, TikTok, and other relevant digital platforms. - Manage day-to-day campaign operations, including audience targeting, bidding, budget pacing, creative testing, and performance monitoring. - Develop targeted campaigns for SMEs, mid-market, and large enterprise businesses. - Execute prospecting, retargeting, lookalike audience, and account-based marketing (ABM) initiatives. - Identify opportunities to scale high-performing campaigns and reduce inefficient spending. 2. Qualified Lead Generation & Acquisition Efficiency - Drive consistent growth in Marketing Qualified Leads (MQLs) while optimizing acquisition costs. - Monitor campaign performance and lead quality across channels, audiences, and segments. - Analyze acquisition performance to identify opportunities to improve MQL conversion rates and reduce Customer Acquisition Cost (CAC). - Continuously optimize campaign targeting, messaging, and conversion journeys to attract high-intent business prospects. - Provide actionable recommendations to improve marketing efficiency and overall acquisition performance. 3. AI-Powered Performance Marketing - Actively leverage AI tools to improve campaign performance, audience analysis, creative testing, and decision-making. - Use AI-powered solutions to identify performance trends, detect inefficiencies, and uncover optimization opportunities. - Apply AI to accelerate creative ideation, ad copy testing, competitor analysis, and campaign experimentation. - Explore AI-driven automation to improve reporting accuracy, operational efficiency, and campaign management. - Stay updated on emerging AI marketing technologies and proactively test relevant tools and capabilities. 4. Performance Analytics & Experimentation - Analyze campaign performance using GA4, Google Tag Manager, Looker Studio, and advertising platform analytics. - Monitor MQL volume, Lead-to-MQL conversion rates, Cost per MQL (CP-MQL), CAC, and campaign efficiency. - Ensure accurate conversion tracking, UTM implementation, and campaign attribution. - Design and execute structured A/B tests across audiences, creative assets, ad messaging, landing pages, and bidding strategies. - Prepare regular performance reports highlighting insights, optimization opportunities, and recommended actions. 5. Cross-Functional Collaboration - Collaborate with Creative, Content, and Web teams to develop high-converting advertising assets and landing pages. - Translate campaign insights into clear creative briefs and optimization recommendations. - Coordinate with external performance marketing agencies to ensure execution quality and alignment with acquisition objectives. - Proactively flag performance risks, tracking issues, and opportunities for improvement. Requirements - +4 years of hands-on experience in performance marketing, including proven B2B lead generation experience. - Strong practical knowledge of Google Ads, Meta Ads, and LinkedIn Ads. - Proven experience generating qualified B2B leads and optimizing acquisition costs. - Demonstrable hands-on experience using AI tools for campaign optimization, performance analysis, automation, or creative experimentation. - Strong understanding of audience segmentation, conversion tracking, retargeting, and campaign optimization. - Proficiency in GA4, GTM, and performance reporting tools. - Strong analytical skills with the ability to translate campaign data into clear, actionable recommendations. - A proactive, results-oriented mindset with strong attention to detail and ownership. - Experience in B2B fintech, SaaS, HR tech, payroll, or financial services. - Experience running LinkedIn ABM campaigns. - Familiarity with AI-powered analytics, automation platforms, and advanced advertising tools. - Experience working with external marketing agencies. - Understanding of landing page conversion rate optimization (CRO). Performance will be evaluated primarily against: We're looking for someone who is not simply a campaign operator, but a performance-driven marketer who understands how to turn advertising investments into qualified business opportunities. The ideal candidate is analytical, highly hands-on, AI-curious, and proactive, with the ability to independently identify problems, test solutions, and continuously improve performance. Benefits Why join dopay? We believe financial inclusion should make a real difference in people’s everyday lives. We empower businesses to better support their teams while giving workers greater control over their money. If you’re looking for a place where your creativity can make a meaningful impact on businesses and the people behind them, this is where you belong.