Salesforce CRM Lead

Location: Barcelona, Spain | Full-time About Netenders Netenders is an international e-commerce group operating across Europe and North America through brands including Wordans, Needen, Ntextil and Egotier. We are looking for a hands-on Salesforce CRM Lead to take full ownership of our Salesforce ecosystem, sales automation, reporting and commercial performance optimization. Key Responsibilities Salesforce Administration & Automation Manage and optimize Salesforce Sales Cloud. Build and maintain workflows using Salesforce Flow. Automate lead assignment, qualification and follow-ups. Manage CRM integrations with internal and external systems. Ensure data quality and reliability. Sales Operations & Performance Optimize sales pipelines and lead conversion. Improve sales team productivity and response times. Identify and eliminate operational bottlenecks. Implement AI-powered sales automation solutions. Collaborate with Sales, Customer Service, Marketing and IT teams. Reporting & Analytics Develop automated daily and weekly sales reports. Build performance dashboards by country, brand and salesperson. Track leads, opportunities, conversion rates and revenue. Analyze sales performance and recommend improvements. Ensure accurate and actionable reporting for management. Required Profile 3–5+ years of hands-on Salesforce experience. Strong knowledge of Sales Cloud, Salesforce Flow and CRM automation. Excellent analytical and reporting skills. Experience with Excel, Google Sheets and preferably SQL or BI tools. Experience with API integrations and workflow automation. Understanding of B2B sales operations and e-commerce. Fluent English; French or Spanish is a plus. Salesforce Administrator certification is highly valued. Independent, proactive and results-oriented. What We Offer Full-time position based in Barcelona. Direct collaboration with senior management. Ownership of CRM operations and automation projects. International and fast-moving e-commerce environment. Competitive salary with performance-based incentives. We are looking for someone who can execute, automate and deliver measurable results, not simply manage projects.