Marketing Manager

For a leading Greek company operating in the consumer healthcare sector, with a strong market presence and expanding international operations: Marketing Manager Responsibilities - Develop and implement the overall annual marketing strategy and plan, aligned with the company's business objectives, commercial priorities and growth ambitions. - Build, organize and lead the Marketing function, establishing team structure, responsibilities, processes, workflows and performance objectives; recruit, develop and manage the team as the function grows. - Own the strategy, positioning, identity and management of the company's brands and product portfolio, strengthening brand awareness, differentiation, competitiveness and commercial performance. - Develop product marketing strategies and go-to-market plans for new product launches, including product positioning, messaging and communication plans, in close collaboration with Sales, Commercial and R&D. - Design and implement integrated Trade Marketing and Merchandising strategies, with particular focus on the pharmacy channel, ensuring effective product visibility, shelf positioning and brand presence at points of sale. - Develop POS materials, displays and promotional activities, and coordinate merchandising execution with the Sales team; monitor in-store brand presence, campaign effectiveness and the return on related investments. - Lead 360° Digital Marketing and communications activities, including performance campaigns, social media, SEO, content marketing, digital advertising and e-commerce marketing. - Oversee brand communications, PR, influencer marketing and collaborations with Key Opinion Leaders (KOLs), while managing external creative, media and communications partners. - Contribute to the development and execution of marketing strategies for international markets, supporting external distributors and ensuring consistent brand identity, positioning and messaging across markets. - Monitor market trends, competitor activity, consumer insights and brand performance to identify growth opportunities and inform strategic and commercial decisions. - Manage the marketing budget, develop and track KPIs, and evaluate campaign effectiveness and Marketing ROI, ensuring marketing investments contribute to the company's commercial growth. - Maintain internal ownership of marketing strategy, priorities and creative direction, combining strategic leadership with a hands-on approach to execution and continuous optimization. - Collaborate closely with Commercial, Sales, R&D and other cross-functional teams to ensure alignment of marketing plans, product launches and business objectives. Requirements - Bachelor's degree in Marketing, Business Administration, Communications or a related field; a relevant postgraduate qualification is an advantage. - At least 5 years of marketing experience, ideally within Consumer Healthcare, OTC, dietary supplements, nutraceuticals or FMCG. - Proven experience across Brand, Product, Trade and Digital Marketing, including brand strategy, portfolio management and integrated marketing campaigns. - Experience in the pharmacy channel, trade marketing and merchandising, including point-of-sale visibility, shelf positioning and promotional execution. - Demonstrated experience in new product launches and go-to-market planning, working cross-functionally with Sales, Commercial and R&D. - Experience managing multiple brands, marketing budgets, KPIs and campaign performance, with a strong understanding of Marketing ROI and commercial impact. - Experience in digital marketing, communications, content development and managing external agencies or creative partners. - Proven ability to build, lead and develop a Marketing team, combining strategic thinking, commercial acumen, creativity and hands-on execution. - Excellent communication, organizational, analytical and leadership skills. - Fluency in Greek and English, both written and spoken. Benefits - Annual Gross Compensation: Base Salary €49.000 - €63.000 - Performance-based bonus scheme - Premium private medical insurance - Company laptop and mobile phone