Product Marketing Manager

Location: Rosh Ha’ayin, Israel Employment Type: Fully Employed Workplace Type: Hybrid - 4 days in office Seniority: Senior The Role: Own positioning, messaging, go-to-market, and sales enablement for a portfolio of software solutions. Work closely with Product, Sales, Marketing, and Partners to drive clear market differentiation and successful launches. Responsibilities Define positioning and messaging across industries and personas Build strong value propositions focused on business impact Translate product capabilities into clear, simple messaging Lead go-to-market for launches and major updates Create sales and partner enablement materials (decks, battlecards, ROI content) Conduct competitive analysis and support differentiation Develop analyst-facing narratives Gather customer insights and build success stories Qualifications 3+ years in Product Marketing (B2B SaaS / enterprise software) Experience owning messaging and GTM for complex products Strong storytelling and communication skills Hands-on with sales enablement and competitive positioning Fluent English and Hebrew Global GTM experience – advantage