Senior Product Marketing Manager

ABOUT THE ROLE Build and lead the product marketing function at a B2B SaaS company serving the construction industry. You will shape positioning, go-to-market strategy, and sales enablement across multiple regions, helping customers understand and adopt complex technology. WHAT YOU'LL DO - Own positioning and messaging for customer segments, buyer personas, and markets across North America and Australasia. - Establish the product marketing function, assess existing materials, and create a practical strategy and playbook. - Lead go-to-market planning and execution for product, partner, and feature launches across multiple markets. - Develop sales enablement resources, including competitive guides, one-pagers, ROI tools, and demo materials, and coach teams on active deals. - Partner with Product, Sales, Customer Success, and Marketing leaders to improve product discovery and adoption. - Design AI-supported workflows for competitive monitoring, customer research, content development, and enablement. - Lead positioning and messaging for a website rebuild. - Turn customer interviews, win/loss findings, and market signals into actionable insights. - Build customer evidence and advocacy programs, including references, case studies, and event participation. - Advise regional marketing managers on messaging and positioning for demand generation. WHAT WE'RE LOOKING FOR - Five to eight years of B2B SaaS product marketing experience, including marketing to established, process-heavy industries. - Experience building a product marketing function from scratch and contributing within established product marketing teams. - Experience owning product marketing for a B2B SaaS business with complex products and fast-paced sales cycles. - Experience managing product marketing across multiple regions and working independently in an evolving environment. - Construction technology, property technology, or related industry experience is a plus. - Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, along with AI/ML tools, CRM platforms, and marketing automation. - Must be authorized to work in the United States without visa sponsorship. COMPENSATION & BENEFITS Base salary: $130,000 to $160,000 USD annually. Visa sponsorship is not available. LOCATION Remote within the United States. Primary location: Austin, Texas.