Manager, Strategy
interpublic · On site, New York, US
90 000 USD / Год · Опубликовано 5 нояб. 2026 г.
О вакансии
Agency:
UM
Job Function:
Strategy and Planning
Job Subfunction:
Strategy
Job Description:
Key Responsibilities
Defining Audiences
Use UM’s data stack and 3P data to translate consumer audiences into retailer/shopper specific audiences
Through a combination of quantitative and qualitative data, develop profiles of these audiences
Propose, execute and share relevant primary research related to profiling these audiences
Identifying Insights
Maintain a deep understanding of business, target audiences and wider communications and commerce environment
Listen, identify, and articulate compelling shopping drivers, barriers and channel relationship insights
Understand and integrate client and retail partners research into strategy
Strategic Development
Develop retailer/shopper strategies that are cascade from the Connections Strategy to guide targeted, innovative media vehicles and programs
Collaborate in the development of engagement ideas
Ensure strategic consistency across all elements of plan development and implementation
Storytelling
Package strategic ideas with clarity for presentation
Assist in crafting and selling strategies
Consult on development of support materials
Collaboration
Develop effective and inspiring working relationships with team members, including research, planning, digital, etc
Work to build respectful, collaborative working relationships with retail and media partners, as well as outside agency partners
Maintain client relationships and ensure timely creation & delivery of work
Desired Skills & Experience
Bachelor’s degree required
3-5 years of working experience required
Ability to manage team, both upwards and downwards, to ensure cross team communication
Agency and/or Commerce media experience preferred
Great written and oral communication
Familiarity with research and analyzing data
Effectively manage multiple projects and meeting tight deadlines under a fast-paced environment
Proficient in Microsoft Office (Excel, PowerPoint, etc.)
Key Characteristics
Gravitas + adept influencing- the personal and professional credibility to carry the system with it
Humble confidence - confident in skills and willing to provide a proactive point of view
Constructive discontent – always looking for ways to improve and enhance the work and self to challenge the norm and strive for continued improvement
Innovative drive – comfortable in ‘white space’ work areas and willing to take risks, test the norm, measure and learn forward
Proactive personal accountability – if it’s to be, it’s up to me
Authentic + humanistic – be approachable, real and human
Team first – a cultural force for building the best team
Humor - willing to have fun and not take ourselves too seriously



$90,000
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