Head of Marketing

Head of Marketing / Growth Lead Lunesi is a premium haircare brand created for healthy, glowing hair. The brand offers a curated line of science-backed, cruelty-free products built around a complete hair ritual: cleanse, repair, hydrate, support growth and finish with shine. We are now looking for a Head of Marketing / Growth Lead to help Lunesi move from early international traction to a structured and scalable growth system. About the role This is a key leadership role for someone who can combine brand thinking with performance, analytics and e-commerce growth. The main goal is to build a marketing system that helps the brand increase daily sales, reduce CAC, improve website conversion and prepare for further international scaling across the UK, EU and US markets. Format: Remote. Markets: UK, EU, US. Responsibilities - Build and execute the marketing and growth strategy for a premium DTC beauty brand. - Own the growth system across performance marketing, influencer marketing, CRM, content and CRO. - Manage marketing budgets and improve the efficiency of paid and organic channels. - Reduce CAC and improve website conversion rate. - Build a weekly marketing dashboard and reporting process. - Define and manage the testing roadmap: creatives, offers, landing pages, bundles and retention mechanics. - Work closely with performance specialists, influencer team, CRM/email specialist, designers and content producers. - Analyze the customer journey and identify key growth opportunities. - Translate marketing activities into measurable sales growth. Requirements - Experience in e-commerce, DTC, beauty, fashion, wellness or premium consumer brands. - Strong understanding of performance marketing, Meta Ads, influencer marketing, CRM and CRO. - Ability to work with CAC, ROAS, AOV, LTV, CVR, retention and gross margin. - Experience building marketing dashboards and managing growth experiments. - Strong analytical and strategic thinking. - Ability to work in a fast-moving early-stage brand environment. - Fluent English. - Experience with UK, EU or US markets is a strong plus. - Experience in beauty or haircare. - Experience with Shopify. - Experience working with premium/luxury positioning. - Experience scaling international DTC brands. - Understanding of influencer/UGC content and paid social creative testing. What we are looking for We need someone who thinks like a growth owner, not just a marketing manager. The right person should be able to build structure, lead the team, work with numbers and turn a beautiful premium brand into a predictable sales engine.