Content Writer

Volpis is a company of ambitious professionals providing Web & Mobile App Design and Development services for more than 10 years. Regularly listed in the Top IT Outsourcing Companies and Top Custom Software Development Companies on Clutch.co. Being a full-service company, we provide expertise in all phases of the software development life cycle. We’ve successfully covered more than 100 products all over the world. Together, we’ve created a dynamic, fun, inspiring environment where we can be ourselves and grow each day. We’re looking for a Content Writer to help us make our content deeper, more expert, and more impactful 🚀 You’ll work closely with our technical experts and sales team to create in-depth content for niche industries, based on real cases from Fleet Management, Logistics, Navigation Apps and map-based solutions, Augmented Reality, and integrations with third-party devices. We focus on quality over quantity and keep content analytics transparent, so you’ll always see the results of your work. This role gives you support and a clear strategy, along with room for your own ideas. Required Experience/Skills: - 3+ years of experience in B2B content marketing for software development companies; - Proven success in creating high-performing SEO articles that rank and generate leads in competitive B2B spaces; - Experience building content clusters within industry verticals; - Proven experience creating and maintaining content plans; - Strong SEO knowledge — including keyword research, SERP analysis, and on-page optimization; - Quickly grasp complex technical and business topics through research or communication with internal experts; - Ability to write in a defined Tone & Voice, getting it right on the first try; - Analytical mindset. Сonfident using tools like GSC, Ahrefs, or SEMrush to monitor performance and implement improvements; - Excellent communication skills — able to extract insights from experts and translate them into clear, authoritative content; - Ability to clearly explain and justify your editorial decisions; - Basic experience with link building; - Proficiency in AI tools to accelerate writing process; - Solid understanding of EEAT principles; - Understanding of how to align content with sales goals and buyer journeys; - Proactive and self-motivated — driven by measurable outcomes. Would be a plus: - Familiarity with Account-Based Marketing (ABM), lead generation funnels, or newsletter content strategies. Responsibilities: - Build and maintain a content plan for assigned industry verticals — including both new content and article updates; - Conduct in-depth SEO research — identify keywords, analyze SERPs, evaluate competitor content, and define structure based on search intent; - Interview internal experts (developers, CTOs, BAs) to extract insights for original, experience-driven content; - Write long-form, high-quality SEO articles that follow our internal structure, format, and tone; - Optimize each piece for SEO, EEAT, internal linking, and conversion-focused structure (including metadata, CTAs, visuals, and FAQs); - Publish and format content on our website using the WordPress console; - Track content performance in GSC, Ahrefs, or other analytics tools and propose data-driven improvements. Your Benefits: - 15 days paid vacation + 5 public holidays; - 7 days 100% paid sick leaves; - Sport and health compensation; - Flexible working hours; - Corporate training (internal and external); - IT Cluster membership; - Personal Birthday and anniversary gifts; - Сorporate parties and team-buildings; - Company legal and accounting support. Відгукнутись на вакансію