Field Marketing Manager

By joining our rapidly growing Marketing practice, you will serve as a trusted partner to our clients. You’ll bring your first-hand experience, unique perspectives, and functional knowledge to deliver tailored integrated solutions that solve today's challenges and set the foundation for future success. With support from experienced leaders and a dedicated coach, you will join a collaborative community that invites you to contribute beyond the scope of client delivery. What You'll Do: - Support a wide range of Marketing projects, spanning multi-channel marketing programs, national campaign execution, and event strategy and execution. - Contribute knowledge and best practices related to critical business processes such as market planning, campaign execution, event strategy, and performance measurement. - Provide insights to clients, sharing industry-leading practices and guiding them to optimal solutions. - Oversee project administration activities, encompassing project setup, planning, budgeting, account management, and billing, ensuring smooth project completion. - Proactively monitor industry trends and articulate their potential impact on clients. - Contribute to developing and implementing firm-approved, AI-enabled solutions for clients, in accordance with company policies on data protection, intellectual property, and professional standards. - Stay informed about emerging AI tools and techniques and collaborate with firm leadership to identify compliant opportunities to enhance client solutions and internal processes. - Mentor team members through coaching, regular ongoing feedback, and annual performance reviews, and actively support project teams in resolving complex issues. - Build and nurture strong client relationships, serving as a trusted advisor who understands their business needs, identifies opportunities for new business, and delivers high-quality service. - Play an active role in attracting, interviewing, hiring, and retaining top talent. - Build strong relationships with practice and market leaders, serving as a strategic business partner and contributing creative ideas and marketing best practices. - Develop and execute tailored multi-channel marketing plans aligned with the firm’s overall marketing and communications strategy and market business priorities. - Grow brand awareness through local publications, associations, community organizations, social media, and other relevant channels. - Lead local execution of national campaigns, partnering with market leadership to identify target accounts and measure and report on results. - Partner with practice leaders to identify priority clients and prospects and develop local programs that support pipeline and cross-selling goals. - Manage market and event budgets and facilitate planning discussions with local leaders and stakeholders, including reporting on budget and results. - Coordinate with the other Field Marketing Manager to ensure consistency across markets, share best practices, and provide coverage as needed. - Own signature and high-touch events from planning through day-of delivery, including audience strategy, targeted invite lists, outreach, follow-up, and coordination with supporting teams. - Track and report campaign and event results, including attendance, engagement, and pipeline influenced, using HubSpot and Salesforce, and apply insights to future programs. - Maintain event templates, checklists, and guidance and coach market points of contact to support successful local events. What You'll Bring: - 7+ years of experience in multi-channel B2B marketing planning and execution, with demonstrated ownership of multi-market portfolios, preferably in professional services or finance and accounting. - In-depth knowledge of multi-channel marketing, field marketing, campaign execution, and event strategy. - Demonstrated experience working with stakeholders to execute national campaigns locally and support account-based, pipeline-focused, and brand-awareness programs. - Prior experience using HubSpot and Salesforce. - Experience mentoring and developing junior team members. - Consistent success in building and developing strong client relationships. - Comfort with AI: Demonstrated ability to responsibly explore and adopt firm-approved AI tools to enhance productivity and innovation. - Continuous Learning Mindset: Openness to learning and applying emerging technologies, including AI and automation, in alignment with firm policies and client standards. - Ability to travel on a limited basis to assigned markets and events. Qualifications: - Bachelor’s degree in Marketing or a related field from an accredited university.