Senior Digital Marketing & E-Commerce Specialist

Position : Senior Digital Marketing & E-Commerce Specialist Salary : Competitive, based on experience and capability Working Hours & Conditions: Observing AU business hours Holidays : Observing AU holidays ROLE OVERVIEW: A fast-growing Australian custom cycling, triathlon, and endurance sports apparel brand is seeking a Senior Digital Marketing & E-Commerce Specialist to fuel its next phase of expansion. Backed by nearly two decades of industry expertise delivering bespoke team, corporate, and event apparel, the business combines high-performance technical gear with a commitment to fuss-free customer experiences. In this high-impact, hands-on role, you will spearhead multi-channel digital acquisition, curate the Shopify digital storefront, orchestrate lifecycle marketing, and champion community engagement. You will play a pivotal role in strengthening the brand's digital footprint across Australia as production capabilities and operational systems continue to scale. RESPONSIBILITIES: Social Media Management & Content Creation - Architect and execute a dynamic social media growth strategy across Instagram and Facebook, fostering deep connections within the cycling, triathlon, and endurance communities. - Develop and manage comprehensive content calendars, balancing brand storytelling, product launches, customer spotlights, and educational guides. - Design engaging digital assets, including high-converting graphics, promotional banners, short-form reels, and rich media content using tools like Canva or Adobe Creative Suite. - Schedule, publish, and actively moderate social channels, tracking engagement trends and continuously optimizing creative execution to lift brand awareness and acquisition. Google Ads & Digital Marketing - Build, manage, and scale performance-driven Google Ads campaigns (Search, Shopping, and Display) designed to capture high-intent traffic from clubs, corporate teams, and individual athletes. - Perform ongoing keyword research, ad copy split-testing, and audience segmentation to maximize return on ad spend (ROAS) and lower acquisition costs. - Monitor advertising budgets and key performance metrics, translating data insights into regular strategic recommendations and executive reporting. - Contribute to broader digital growth initiatives as the brand expands its market presence. Shopify & E-Commerce Administration - Oversee daily Shopify storefront operations, maintaining immaculate accuracy across product listings, variant pricing, collections, and on-site merchandising. - Upload and optimize product descriptions, high-resolution imagery, and technical fabric specifications to enhance conversion rates (CVR). - Support digital merchandising strategies, seasonal promotions, and rapid product launches to drive average order value (AOV). - Monitor website performance, troubleshoot friction points in the customer journey, and provide light order administration support when seasonal volume peaks. Email Marketing & Customer Engagement - Establish and scale the brand's direct-to-consumer email marketing engine, evaluating and implementing platforms such as Shopify Email, Klaviyo, or Mailchimp. - Design and deploy automated lifecycle sequences, including welcome series, abandoned cart recovery, browse abandonment, and post-purchase check-ins. - Segment subscriber lists to deliver targeted campaigns for custom team kits, corporate programs, and special event participants. - Analyze campaign performance metrics (open rates, click-through rates, and attributed revenue), iteratively improving messaging through structured testing. Customer Support & Business Administration - Provide prompt, expert-level support for customer enquiries regarding custom design specifications, production lead times, and order tracking. - Collaborate with internal production and logistics stakeholders to ensure seamless order fulfilment and clear customer communication. - Maintain meticulous operational documentation, helping refine standard operating procedures (SOPs) as business systems evolve. - Take ownership of general business administration tasks as required by a fast-moving, entrepreneurial team. Requirements QUALIFICATIONS: - Experience: Minimum of 3+ years of dedicated experience in digital marketing, e-commerce, or a closely related commercial role, with senior-level execution capability. - Market Expertise: At least 2 years of proven experience running digital campaigns or managing customer operations tailored to Australian audiences. - Paid Media: Demonstrated hands-on track record of managing and optimizing Google Ads campaigns with verifiable return on investment. - Platform Proficiency: Comprehensive working knowledge of Shopify administration, product catalog management, and e-commerce best practices. - Content Mastery: Professional proficiency with visual design suites (Canva or Adobe Creative Cloud) and a strong eye for athletic lifestyle aesthetics. - Communication: Exceptional written and verbal English communication skills, with a polished, professional tone suited to direct client engagement. - Analytical Aptitude: Solid command of digital marketing performance metrics, attribution models, and web analytics tools. - Mindset: Highly organized, detail-oriented, self-directed, and capable of balancing multiple independent priorities in a growing team environment. DESIRED (NOT REQUIRED): - Industry Background: Direct professional or personal familiarity with cycling, triathlon, endurance sports, or consumer technical apparel. - Paid Social: Working knowledge of Meta Ads Manager for retargeting and prospecting campaigns. - Advanced Automation: Prior experience configuring CRM-driven flows and complex customer segmentation in platforms like Klaviyo. - Search & CRO: Foundational understanding of on-page SEO principles and conversion rate optimization techniques. - Video Production: Demonstrated flair for capturing and editing short-form vertical video (Reels, TikTok) for sports brands. - Scaling Environments: Background thriving in growing businesses where operational systems and workflows are actively maturing.