Digital Marketing Specialist - Education Sector

Phoenix enables digital transformation across the UK public sector, empowering organisations to innovate with cloud and hybrid infrastructures, data, AI, security and collaboration technologies. We are hiring a Digital Marketing Specialist to join our Marketing team and support the growth of our education-focused business across schools, Multi-Academy Trusts (MATs), further education, and higher education. This role will focus on planning and executing digital marketing campaigns, creating engaging content, supporting brand awareness and driving demand across the education sector. Working closely with internal stakeholders, vendors and wider marketing teams, you will play a key role in delivering impactful campaigns that generate engagement and support business growth. What will you be doing? - Execute digital marketing plans and campaigns across the education sector. - Lead and coordinate marketing projects, ensuring timely and successful delivery. - Provide campaign recommendations and insights to support wider marketing strategies. - Create and manage organic social media activity and paid campaigns across platforms including LinkedIn and X. - Support SEO activity through keyword research and content optimisation. - Participate in meetings with vendors and internal stakeholders, sharing expertise and campaign insight. - Develop engaging written and visual content for digital marketing activities. - Generate new ideas and recommendations for marketing initiatives and campaigns. - Monitor campaign performance and contribute to ongoing optimisation and improvement. - Deliver projects and marketing activities to agreed timescales and quality standards. What are we looking for? - Strong digital marketing experience across multiple channels. - Excellent communication and content creation skills. - Experience creating and managing paid social campaigns. - Strong understanding of SEO principles and keyword optimisation. - Excellent time management and organisational skills. - Experience creating visual marketing assets and digital content. - Strong attention to detail and ability to manage multiple priorities. - Proactive mindset with a passion for generating new ideas and continuous improvement. Experience & Qualifications - Experience within a digital marketing, campaign management or content marketing role. - Strong working knowledge of Adobe Creative Cloud, including InDesign, Illustrator and Photoshop. - Experience with Adobe Premiere Pro, Audition and After Effects desirable. - Strong understanding of PPC and paid social advertising. - Strong understanding of SEO best practices. - Excellent Microsoft 365 skills, particularly Word, Excel and PowerPoint. - Experience using HubSpot desirable but not essential. - Experience using WordPress. - Education sector marketing experience beneficial but not essential. Practical stuff Where is the role based? Primary location is our HQ in Pocklington (YO42). What about hybrid/remote working? Hybrid working is supported, with a minimum expectation aligned to team requirements. How many interviews? Following a screen with the Recruitment Team, you can expect a two-stage interview process — one online and one in-person. Important BPSS Check As part of our recruitment process and due to the nature of the work we do, all employees are required to undertake a BPSS check. While some employees may require further security clearance, the BPSS check is mandatory and all offers of employment are conditional upon successful completion. Have you made it this far? If you're still reading, we think there's a strong chance you might be our kind of person. Here's the thing, research suggests many women and underrepresented groups don't apply unless they meet every requirement. Even if you don't tick every box above, we encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger and the stronger our team, the more successful we will be.