Performance Marketing Specialist

ABOUT THE ROLE Join an early-stage AI company in a hands-on growth role, owning paid acquisition from campaign setup through optimization. Meta is the primary channel, with Google as a key secondary channel. WHAT YOU'LL DO - Build and manage campaign structures in Meta Ads and Google Ads, working directly in the platforms day to day. - Launch and evaluate creative, audience, and campaign tests, then use results to guide ongoing improvements. - Monitor performance data and make budget allocation decisions across paid channels. - Set up and optimize tracking, including pixels, Conversions API, events, and UTM parameters. - Use analytics tools to measure acquisition performance and improve campaign effectiveness. WHAT WE'RE LOOKING FOR - Four to seven years of hands-on performance marketing experience, including at least two years managing Meta and Google Ads campaigns end to end. - Direct experience building campaign structures, setting up pixels and Conversions API, and optimizing events. - Experience in early-stage startups and comfort working in an ambiguous, fast-moving environment. - Background marketing AI-first, prosumer, consumer, or product-led growth products. - Experience beyond large enterprise marketing organizations, and a primarily paid acquisition background rather than a focus on influencer, TikTok, or content marketing. - Familiarity with Meta Ads Manager, Google Ads, GA4, PostHog, server-side tracking, and UTM tracking. - Based in or willing to relocate to San Francisco, with availability for full-time in-person work as part of a hybrid arrangement. - Must be a US citizen or Green Card holder; visa sponsorship is not available. COMPENSATION & BENEFITS Base salary: $130,000 to $190,000 annually. Visa sponsorship is not available. LOCATION Hybrid in San Francisco, California, United States.