Senior Manager, Paid Social

ABOUT QUINCE Quince is a destination for builders, creators, innovators, and operators who want to come together and challenge the status quo. Our mission is simple: make really high quality essentials for really low prices, fairly and sustainably. We deliver on that mission through a unique manufacturer-to-consumer (M2C) model eliminating the layers of traditional retail that add cost and result in consumers paying more than they need to. We find, build relationships with, and work directly with the manufacturing partners behind some of the world’s finest products. From there, our teams design smart, efficient operational processes and build and deploy proprietary technology, AI, and analytics to help us scale fast. What began with a small assortment of elevated basics has quickly grown into a cross-category brand spanning apparel, accessories, home goods, and more. Today, tens of millions of people across a growing number of countries come – and return – to Quince because they trust us to deliver. OUR CULTURE Quince is a culture built for builders by builders. Our way of working starts with a blank sheet of paper. We question conventional thinking, use technology and data to uncover new opportunities, and move quickly to turn ideas into reality. We aren’t interested in replicating how others do retail. We’re building a better way – at a speed and scale unlike anything that’s been done before. - We dream big and chase the hard problems others shy away from. Rejecting long-held assumptions is part of our company's DNA. Where conventional wisdom says you have to choose – soft or durable, speed or rigor, quality or price – we ask why that trade-off has to exist in the first place. - Our pace is fast and the bar is high because our customers expect a lot from us and we refuse to let them down. We believe the best results come from challenging ourselves, learning from one another, and building on each other's strengths. - Here, responsibility is not determined by role, tenure, or seniority. Every team member - no matter their level - has the opportunity to drive our business and shape our trajectory. If you’re someone who likes to imagine new possibilities and build better systems rather than plug-in to outdated ones, Quince is the place for you. THE ROLE Senior Manager, Paid Social We are seeking a Senior Manager, Paid Social to join our growing team. Paid social is one of the main ways Quince finds new customers, and this role sits at the centre of it. As Senior Manager, Growth Marketing (Paid Social), you will own strategy, execution and optimisation across Meta and other social platforms for a set of Quince departments, turning business goals into efficient media investment and steady, scalable growth. This is a hands-on, analytical role. You will manage significant media budgets against clear efficiency targets (ROAS, CAC and NC MTA ROAS), work out what is really driving performance, and work closely with creative, merchandising and analytics colleagues so that targeting and creative keep getting better. The role is critical to scaling our paid social acquisition engine. Responsibilities Paid social strategy and investment (the main focus of the role) - Own paid social strategy and delivery for selected Quince departments across Meta, TikTok and emerging social channels. - Manage and optimise significant paid media budgets to meet customer acquisition and efficiency targets. - Monitor performance across campaigns, audiences and creative, and act quickly on what you find. - Run a continuous programme of testing across audience segmentation, creative formats, messaging, bidding and budget allocation. - Scale the campaigns that work, and deal with underperformance promptly. - Adjust spend quickly in response to performance signals and changing product priorities. Performance analysis and optimisation - Analyse campaign results across different attribution frameworks. - Identify what drives incremental customer acquisition and revenue growth, and turn those findings into practical campaign and creative decisions. - Build and maintain dashboards, reporting frameworks and performance analyses. - Work with our analytics team to improve the accuracy of measurement and attribution. Creative and testing collaboration - Work closely with the Creative, Studio and Production teams to shape creative that performs. - Develop ways of working that make sure creative suits each platform. - Keep testing volume high enough to support growth targets, with a steady supply of new creative. Cross-functional collaboration - Work with Merchandising and Product to agree priority categories and launches. - Partner with Analytics and Data on attribution and measurement. - Present performance insights and growth opportunities to leadership. Growth experimentation and channel development - Find opportunities to expand into new paid social surfaces and formats. - Test new growth approaches, including audience expansion, creator-led ads and performance creative formats. - Keep improving our testing frameworks so we can run more experiments and learn more from each one. What success looks like In this role, you will: - manage and optimise significant paid social spend for your departments against clear targets for ROAS, CAC and NC MTA ROAS; - drive scalable customer acquisition through testing, experimentation and analysis; - find new audience, creative and bidding opportunities that unlock incremental growth; - build a high-performing creative pipeline in partnership with the creative teams; - use data and attribution models to guide budget allocation and channel strategy; and - respond quickly, and sensibly, to what the numbers are telling you. Qualifications Required: six or more years of experience in performance marketing or paid social growth; deep experience managing Meta Ads (Facebook and Instagram) at scale, with real ROAS and CPA pressure; experience managing TikTok, Pinterest, YouTube and other paid social channels; strong analytical skills, with experience of attribution models and performance data; a proven record of managing and optimising large paid media budgets; experience of running performance creative tests and working closely with creative teams; a data-led mindset, together with strong operational discipline; and comfort working in a fast-moving, high-growth environment. WHY QUINCE? Joining Quince means being part of a mission-driven team reshaping retail. You will work alongside talented colleagues, tackle meaningful challenges, and contribute to building a more sustainable, accessible future for customers and partners alike. EQUAL OPPORTUNITY & HIRING INTEGRITY Quince provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Quince is committed to providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation to complete your application or to perform the essential functions of a role at Quince, please let us know by completing this accommodation form. We review all requests individually and will work with you to determine appropriate accommodations on a case-by-case basis. Employment is contingent upon successful completion of a background check. Quince will conduct background checks in compliance with applicable federal, state, and local laws. Security Advisory: Beware of Frauds At Quince, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Quince emphasizes legitimate recruitment practices. Initial communication is primarily via official Quince email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Google Meets or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.