Vice President, Go-to-Market

About FintechOS FintechOS is the AI platform for financial product operations. Credit unions and banks use it to launch and change lending, account-opening, and servicing journeys without replacing their core systems. Our platform works with an institution’s existing core and CRM, bringing together financial data models, workflows, and pre-built integrations. Implementations are delivered in collaboration with systems integration partners. FintechOS is expanding in the United States, starting with credit unions and community banks. As part of the founding US team, you will have the opportunity to build the go-to-market playbook rather than inherit one. The opportunity FintechOS is looking for a Vice President, Go-to-Market to lead new-customer growth in the US. This executive will own the new-logo bookings target and build a coordinated go-to-market model spanning direct sales, business development, channel partnerships, and implementation alliances. You will develop a focused account strategy for US credit unions and community banks, establish a disciplined sales and forecasting process, and create co-sell programs with the technology and services companies these institutions already trust. This is a hands-on leadership role for someone who can build a team, advance strategic opportunities, activate an ecosystem, and turn early market learning into a repeatable growth engine. What you will do Lead US revenue growth - Own new-logo growth across a focused portfolio of US credit unions and community banks. - Build account plans that identify priority opportunities, key stakeholders, buying triggers, competitive risks, and routes to market. - Establish a consistent qualification, deal-review, and forecasting discipline using MEDDPICC or an equivalent enterprise sales methodology. - Engage directly in strategic opportunities, including executive-level discovery, value alignment, commercial negotiation, and closing. - Maintain clear accountability for direct, partner-sourced, and partner-influenced pipeline within one consolidated revenue target. Build and lead the go-to-market team - Hire, onboard, and develop Account Executives, business development talent, and channel leaders as the US business scales. - Set clear performance expectations across pipeline creation, opportunity progression, forecast accuracy, and new-logo bookings. - Build a high-accountability culture focused on customer outcomes, strong execution, and continuous market learning. - Coach the team on complex financial technology sales involving multiple executives, operational stakeholders, technology teams, and external partners. Develop the US sales playbook - Create a repeatable sales motion informed by customer conversations, wins, losses, objections, and competitive dynamics. - Build messaging and talk tracks tailored to credit unions and community banks. - Establish the business development motion needed to generate qualified pipeline across priority accounts. - Turn field insight into practical guidance for qualification, discovery, solution positioning, proof points, and commercial execution. - Partner with marketing on account-based programs, events, content, and market presence. Build an effective partner ecosystem - Develop co-sell programs with core technology providers, processing platforms, and other companies serving US financial institutions. - Establish joint account planning, deal registration, pipeline reviews, and measurable partner contribution. - Recruit and manage systems integrators that can deliver high-quality FintechOS implementations in the US. - Define partner tiers, enablement requirements, performance expectations, and rules of engagement between direct sales and channel teams. - Build relevant technology alliances that support customer workflows and allow FintechOS data to work with the CRM and technology environment a customer already operates. - Coordinate joint communications and market activity with partners, following agreed confidentiality and announcement processes. Strengthen solution proof and customer handoff - Work with Customer Success and Solutions leadership to make hands-on solution validation a consistent part of late-stage opportunities. - Ensure prospects can evaluate FintechOS against defined use cases, outcomes, integration requirements, and operational needs. - Transition signed customers to the delivery and Customer Success teams with expected outcomes, scope, stakeholders, executive sponsors, risks, and commitments clearly documented. - Carry market and customer feedback into product, solution, implementation, and go-to-market planning. What you bring - At least 10 years of experience in enterprise software sales leadership, strategic partnerships, or a combination of both. - Five or more years of experience in US financial services technology. - A demonstrated record of carrying and leading a new-logo bookings target involving US credit unions, community banks, or banks. - Experience hiring, ramping, coaching, and managing enterprise Account Executives. - Success building co-sell motions with core technology providers, payment or processing companies, or comparable financial technology platforms. - The ability to quantify partner contribution through sourced pipeline, influenced pipeline, conversion, and bookings. - Experience recruiting and managing systems integrators responsible for implementation delivery, rather than solely product resale. - Strong relationships within the US credit union and community banking ecosystem, including industry associations, service organizations, technology providers, and processors. - Experience managing complex enterprise sales cycles involving business, technology, risk, procurement, and executive stakeholders. - Strong forecasting, pipeline management, commercial negotiation, and executive communication skills. - A builder’s mindset and the ability to operate effectively within an expanding US organization. Additional experience that would help you succeed - Experience with lending or deposit origination, account opening, servicing, or financial product operations. - Familiarity with financial services CRM platforms and their consulting or application ecosystems. - Experience developing partner marketing programs, industry events, and conference presence. - Knowledge of the operational and technology priorities of US credit unions and community banks. - Experience establishing a new regional go-to-market organization or introducing an enterprise software platform into the US market. How success will be measured Success in this role will be reflected in: - Delivery of the US new-logo bookings plan. - Growth and progression of qualified pipeline across priority accounts. - Forecast accuracy and consistent deal qualification. - Successful hiring and ramping of the US go-to-market team. - Measurable bookings and pipeline contribution from partners. - A capable systems integration network that meets agreed implementation standards. - A repeatable US sales playbook based on evidence from the market. - High-quality handoffs that support customer adoption and long-term value. Why join FintechOS You will join at a formative stage of FintechOS’s US expansion, with meaningful influence over the team, market strategy, partner model, and operating playbook. The role combines executive commercial ownership with the opportunity to build the foundations for sustainable growth in the US credit union and community banking market.