Director of Performance Marketing

ABOUT THE ROLE Lead consumer acquisition for a growth-stage education services business with a high-ticket, lead-generation model. This hands-on role combines channel strategy and daily campaign execution, with a focus on growing acquisition while maintaining lead quality and cost-per-acquisition targets. WHAT YOU'LL DO - Own consumer acquisition across paid search, paid social, and emerging advertising channels, staying active in the platforms day to day. - Set channel strategy based on business needs and scale demand generation while protecting lead quality and CPA targets. - Build multi-touch attribution, incrementality testing, and media mix modeling as the channel mix expands. - Lead creative testing with an external agency, including AI-generated user-generated content and new ad formats. - Manage a junior marketer and partner with sales, SEO, and lifecycle marketing teams. - Develop forecasts and performance reporting, and drive conversion rate optimization across the lead-to-consultation funnel. - Advise company leadership on go-to-market strategy and revenue growth. WHAT WE'RE LOOKING FOR - Five to eight years of hands-on performance marketing experience across paid search and paid social. - Experience managing annual paid media budgets of $10 million or more and scaling acquisition while meeting CPA targets. - Background in high-ticket, $5,000-plus services lead generation, ideally at a startup, growth-stage company, or agency serving startups. - Recent hands-on experience with Google Ads, Meta, TikTok, Snapchat, and other advertising platforms, plus hands-on SEO and answer engine optimization management. - Experience with attribution, analytics, CRM and marketing automation systems; SQL and Python are relevant tools. - Strategic, first-principles approach to channel planning and fluency with AI tools for creative testing and marketing workflows. COMPENSATION & BENEFITS Base salary: $280,000 to $300,000 annually. Visa sponsorship is not available. LOCATION On-site in New York, New York.