Sales Effectiveness Manager

Crystalia Glass LLC is a U.S.-based manufacturer and provider of premium glass solutions, specializing in custom glass partitions for residential, commercial, and institutional projects. We operate a full-cycle model — from design and manufacturing to sales, delivery, and installation. We are strengthening our commercial function and looking for a Sales Effectiveness Manager to raise the quality of every client conversation, from needs discovery to closing and repeat sales. This is a hands-on, senior individual contributor role with no direct reports. Employment Type: - Full-time 8.30 am - 5 pm, NY (EST zone). - Remote work. - B2B contract (sole proprietorship status or corporate entity). Key responsibilities: Analyze performance - Review calls and messages, using CRM history and AI, to assess discovery, qualification, value presentation, objection handling and closing, and whether call goals are achieved. - Identify the root causes of performance gaps, set development priorities and pass process and CRM issues to the CRM & Sales Operations Manager. Develop the team - Run one-to-one and team call reviews, live call observation and product knowledge checks. - Build development plans and train sales representatives in needs discovery, value presentation, objection handling, negotiation, closing and repeat sales. - Coach team leads to apply shared quality criteria with their teams. - Track whether new skills are used in real deals and whether repeated mistakes decline. Sales standards and materials - Audit, write and update scripts, objection guides, contact quality criteria and product arguments; pilot them with the team and agree commercial rules with sales leadership. - Maintain the team skills map, call scorecard, list of common mistakes and a library of examples and exercises. AI in sales work - Build AI workflows for call preparation and role-play practice with feedback against agreed criteria; train the team, monitor usage and maintain instructions and templates. Requirements - 5+ years of experience in sales enablement, sales coaching or sales development in a comparable market, including owning the development of the sales team’s skills, not only supporting it. - Hands-on experience bringing AI into a sales team’s daily work: building and testing the solution yourself, rolling it out and measuring the result; experience with any specific AI product is not required. - Experience with a complex physical product with a long sales cycle. - Strong understanding of phone and in-person sales; able to spot mistakes in calls and messages and link them to deal outcomes. - Experience training sales reps in needs discovery, value presentation, objection handling, negotiation, closing and repeat sales. - Experience coaching reps at different levels, checking that new skills are used in real conversations, and teaching team leads to coach. - Experience creating scripts and sales guides that reps can adapt to the client. - Confident use of CRM deal history and funnel data. - Strong analytical skills: sets measurable improvement goals, compares results fairly and draws careful conclusions from data. - Experience driving change through team leads without direct authority; clear writing; strong team player. - Fluent English (C1/C2) Nice to have - Building an enablement function from scratch. - Experience managing a team of sales representatives. - Building a sales knowledge base from scratch. Benefits - Competitive base salary + performance-based bonuses. - Full ownership of the sales enablement function in a fast-growing U.S. company, with the freedom to build it the right way. - Direct influence on how the sales team sells, with results visible in everyday conversations and deal outcomes. - Hands-on work with AI in real sales processes, not pilots that stay on paper. - Joining a highly professional and dynamic team. - Exciting experience working with prestigious clients in the US market.