Media Buyer Dating (only with Dating Experience)

Core Responsibilities * Launching and managing advertising campaigns across multiple traffic sources (Meta/Facebook Ads, Google UAC, Unity Ads, Moloco, Taboola and other native ad networks). * Daily campaign optimization to achieve target KPIs (ROI, CPA, EPC, uEPC, CR, LTV). * Performance analysis and decision-making based on data. * Creating testing plans and running A/B tests for creatives, audiences, placements and bidding strategies. * Finding profitable combinations of GEO / Offer / Creative / Audience / Traffic Source. * Scaling profitable campaigns while maintaining target profitability. * Monitoring traffic quality and compliance with platform and partner requirements. * Preparing daily/weekly reports. * Following internal processes, security policies and confidentiality requirements. ⸻ Requirements * 2+ years of experience as a Media Buyer / User Acquisition Manager in dating vertical * Experience with one or more traffic sources: * Meta (Facebook) Ads * Google UAC * Unity Ads * Moloco * Taboola * Other Native Ad Networks * Strong understanding of performance marketing metrics: * ROI * CPA * EPC * uEPC * CTR * CR * CPC * CPI * LTV * Experience launching and scaling mobile applications and link. * Strong analytical skills and data-driven decision making. * Experience with tracking platforms (Keitaro). * Experience with A/B testing. * Ability to evaluate and improve creative performance. * Self-driven, responsible and result-oriented. ⸻