B2B Growth Marketing Lead

ABOUT THE ROLE Build and lead B2B growth marketing for an early-stage AI company serving education and other content-focused sectors. You will work with product, performance, brand, and content partners, reporting to the Head of Growth and helping turn strong market demand into qualified pipeline. WHAT YOU'LL DO - Define the ideal customer profile, qualification criteria, lead scoring, and sales handoff process. - Generate demand through paid marketing, SEO, content, events, and outbound support. - Improve conversion and nurture through landing pages, email sequences, and retargeting. - Partner with sales on shared definitions, handoff expectations, lead-quality feedback, and useful collateral. - Track pipeline and cost per lead by channel, then reallocate investment toward effective sources. WHAT WE'RE LOOKING FOR - Four to eight years of B2B growth marketing experience, including owning a true zero-to-one build at an early-stage company or launching a new business segment. - Experience building new products, programs, or growth initiatives from the ground up. - Hands-on experience across the full funnel, including SEO, paid search, landing pages, email, webinars, and lead scoring. - Familiarity with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM platforms. - Established relationships or a network in the education market. - A track record of staying at least one year in all but at most one recent role. - Authorization to work in the United States without visa sponsorship. COMPENSATION & BENEFITS Base salary is $140,000 to $170,000 annually. Visa sponsorship is not available. LOCATION On-site in New York, New York.