Beauty and Wellness Social Media and Content Creator

Job Title: Social Media & Content Creator | UGC, Growth & Social Commerce (Part or Full Time) Location: Remote | Open to Part Time or Full Time USD Salary: $10-$12/hour (Negotiable based on experience) Schedule: Monday - Friday. 9AM - 5PM MST Our partner is a clean beauty self-tanning brand (soon to be expanding into wellness) built on a simple premise: hormone-safe, skincare-first products that actually work. Founder-led, bootstrapped brand growing fast across TikTok, Instagram, and Pinterest - and they are looking for someone to join in on early growth! This is a high-output, high-ownership role. You'll be on camera. You'll use AI tools. You'll help build a community that buys. Content Delivery Goals (Weekly): - 5 Reels - 10 TikToks - Live selling on TikTok - 2 in-feed posts (IG and Facebook) - 3–4 Story frames per day (IG and TikTok) - 3 Pinterest pins What We Need - On-camera confidence - you will be a face of this brand and responsible for sales across social platforms. - Hands-on experience with TikTok, Instagram, and Pinterest - Familiarity with AI tools for content, photography/videography (or a strong willingness to learn fast) - Genuine interest in beauty and wellness — this has to be a space you actually care about - Organized, reliable, able to hit weekly targets without hand-holding - Strong communication skills, especially working async across time zone Key Responsibilities Content Strategy & Planning - Work with Founder to define and refine content strategy across TikTok, Instagram, Pinterest, and any emerging channels - Own and maintain the monthly content calendar across all platforms - Ideate and pitch creative concepts weekly - staying ahead of trends, sounds, and formats that fit the brand Content Creation & Execution - Be on camera regularly as a face of the brand — UGC-style, authentic, no heavy production - Use AI photography and visual tools to supplement and scale content production - Manage the full production cycle: concept, filming, editing, posting Social Media Management - Manage day-to-day presence across TikTok, Instagram, YouTube, Pinterest, and Facebook - Engage with the community - comments, DMs, and building real relationships with followers Social Commerce & Growth - Own social channel growth as a KPI — follower count, reach, and engagement are yours to move - Own social-driven revenue as a KPI — you are directly responsible for generating sales through our social channels - Drive sales through TikTok Lives, shoppable content, and platform-native commerce features (TikTok Shop, Instagram Shopping) - As paid social scales, be a key voice in deciding what organic content becomes an ad Reporting - Track weekly and monthly benchmarks across all platforms: reach, engagement, follower growth, and social-attributed revenue - Deliver a simple performance recap to founder regularly with clear takeaways and recommendations - Connect content performance to sales data so we always know what's working and why Requirements - This position requires regular on-camera presence for content creation, so confidence and comfort with filming yourself are essential. - Strong interest and familiarity with beauty and wellness products - Ability to align authentically with a female-focused brand - Ability to leverage AI for content creation and editing - Excellent communication and collaboration skills - Creative mindset with ability to generate fresh content ideas - Experience with TikTok, Instagram, Pinterest, and other social platforms - Comfortable participating in photoshoots and video production - Ability to organize and manage content calendars and deliverables - Flexible, adaptable, and growth-oriented mindset Benefits - Remote Work: Work from anywhere—our team is global, and we value work-life balance. - Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us. - Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.