Communications Specialist

You will be Keycafe's go-to storyteller. Our product solves a real, everyday problem for dealerships, hotels, property managers, fleets and facilities teams, and our customers have great results to share. Your job is to turn that into a steady stream of clear, credible communications that build our brand, support sales and keep our customers informed. This is a hands-on role for someone who loves to write, can juggle many projects and is comfortable working closely with sales, customer success, product and leadership. We are a small organization that operates globally and you will be asked to think creatively and take on other projects as needed such as running a podcast. Key responsibilities Brand voice and messaging - Own and maintain Keycafe's messaging framework, tone of voice and style guide - Translate technical product capabilities (SmartBox, cloud platform, API, integrations) into clear benefits for each audience and industry - Review customer-facing copy across teams for consistency and quality Content and storytelling - Plan and manage the editorial calendar for the blog, website, email newsletter and resource library - Write and edit blog posts, web pages, product launch copy, one-pagers, sales enablement materials and email campaigns - Interview customers and produce case studies, testimonials and short video stories with customer success and sales PR and media relations - Write and distribute press releases for product launches, partnerships, customer wins and company milestones - Build relationships with trade media in automotive, hospitality, property management and facilities, plus Vancouver and Canadian tech press - Pitch stories, prepare spokespeople with briefing notes, and track coverage - Identify and submit to industry awards and speaking opportunities Social media and community - Manage Keycafe's company LinkedIn and other social channels: plan, write, publish and engage - Support employee advocacy so the team shares Keycafe content - Monitor conversations about Keycafe, competitors and our industries - Develop a Keycafe podcast and interview customers and industry specialists about their own industries for general awareness not just about key management. Customer, partner and internal communications - Write product update announcements, release notes summaries and customer newsletters with product and customer success - Produce co-marketing content with partners and integration partners - Support internal communications such as all-hands updates and company announcements Events, measurement and operations - Support trade shows and industry events with booth messaging, collateral and pre- and post-event communications - Report monthly on communications KPIs (share of voice, coverage, engagement, traffic, content-influenced pipeline) - Manage freelancers or agencies as needed and keep the asset library organized Requirements - Bachelor's degree in communications, public relations, journalism, marketing or a related field - 3 to 5 years of experience in communications, PR or content marketing, with at least 2 years in B2B SaaS, technology or a related B2B environment - Excellent writing and editing skills in English, with a portfolio showing range: long-form content, press releases, case studies, web copy and social posts - Proven ability to explain technical products in plain, persuasive language for business buyers - Experience with media relations: writing releases, pitching journalists and securing coverage - Experience running a company LinkedIn presence and creating content for social channels - Strong project management: you can run several projects at once and hit deadlines - Comfortable working closely with sales, customer success, product and leadership, and interviewing customers - Comfortable using AI writing and research tools responsibly to work faster while keeping quality high - Legally entitled to work in Canada and able to work from our Vancouver office 4+ days a week Benefits - Extended health and dental coverage - Paid vacation and personal days - Professional development budget for courses, conferences or memberships - Attend Team events - Opportunity to build and grow within a scaling SaaS/IoT company. - Work with a tangible, innovative product already trusted by businesses worldwide. - Career growth and visibility — your success is highly visible in a company where results matter.