Growth Marketer

Quick Highlights - Role: Be the execution engine for growth—ship website + proof assets, build social proof in CX communities, run events end-to-end, and help the CEO push enterprise / new vertical experiments. - Reports to: CEO (Amit) - Location: Flexible (India base ok), must be able to travel & attend events in the USA - Stage: Team of ~25, profitable, multiple millions in ARR and growing ~150% YoY - Why now: Marketing is currently founder-led with high dependency on a few channels; we need to diversify channels and build repeatable GTM programs. About the Role You are a full-stack growth operator. You will own a set of “always-on” growth workflows: - keep the website sharp and conversion-oriented (Webflow), - turn wins into proof (case studies + landing pages), - build credibility in the right CX communities (customer planting + social proof loops), - run high-ROI events (pre/during/post), - support enterprise GTM experiments with the CEO (multi-threading, biz case collateral, vertical narratives). This is not a “strategist” role. It’s a shipper role. What You’ll Own 1) Website (Webflow) as a Growth Surface - Ship weekly updates: landing pages, ICP pages, comparison pages, pricing/supporting pages. - Improve conversion paths: demo → follow-up → proof → close. - Maintain a clean content system (components, templates, SEO hygiene). 2) Case Studies + Proof Engine - Run a case study pipeline: identify candidates, interview, write, publish, distribute. - Convert proof into assets: 1-pagers, teardown posts, short videos, quote cards, “before/after” metrics pages. - Keep the site proof library current and organized. 3) Community Growth (CX + ecommerce operator communities) - Identify where CX leaders hang out (Slack/Discord/LinkedIn groups/events). - “Plant” customers ethically: enable them with narratives, templates, and prompts—without being spammy. - Systematically create social proof: testimonials, threads, comments, customer-led mini stories. 4) Events (USA) — Full Funnel Ownership - Decide which events to attend based on expected ROI and ICP density. - Negotiate: speaking slots, sponsorships, roundtables, dinners, side events. - Run event playbooks: pre-book meetings, on-site capture (content + leads), and post-event follow-ups. - Measure ROI (pipeline created, influenced revenue, CAC payback assumptions). 5) Enterprise + New Vertical GTM Experiments (with CEO) - Support multi-threading: research stakeholders, map orgs, prep outreach sequences. - Create enterprise collateral: business case decks, security/IT readiness docs (with help), ROI calculators, vertical landing pages. - Turn learnings into a repeatable motion (so we can later hire dedicated demand gen + AEs for it). AI-First Expectations (Non-negotiable) You will use AI daily to move faster and cheaper: - Draft pages, case studies, event outreach, follow-ups, community posts—then edit to high quality. - Build lightweight automations (Zapier/Make), scrapers, enrichment workflows, and content repurposing. - Treat AI like a junior team: you direct, QA, and ship. (We care about output, not “AI enthusiasm.”) What Success Looks Like In the first 30 days - Ship 4–6 Webflow improvements (new pages or major rewrites). - Publish 2 case studies or proof pages. - Build a community list + engagement plan (top 10–20 communities + weekly cadence). - Produce an events shortlist + ROI model, and lock 1–2 event bets. In 60–90 days - Website becomes a consistent pipeline assist: clearer positioning + proof paths + faster page velocity. - Proof engine running: 2+ proof assets/month (case study or equivalent). - Community motion working: weekly customer proof moments (comments/posts/threads) without spam vibes. - 1–2 events executed with disciplined pre-booking + post-event conversion. - Enterprise experiment: at least 1 vertical narrative + landing page + collateral pack shipped. Requirements You’d Be a Great Fit If You: - Have 3–6 years in B2B SaaS marketing (ideally early-stage) as a generalist/operator. - Are hands-on with Webflow (or equivalent) and can ship without waiting on designers. - Can interview customers and write crisp, metric-backed stories. - Have run events with real ROI thinking (not just “brand presence”). - Are comfortable working directly with a founder and moving fast with incomplete information. - Bonus: experience marketing to ecommerce operators, CX leaders, or enterprise buyers. Competencies We Screen For - Shipping velocity: you produce visible work weekly. - Taste + clarity: you can write/structure pages that feel crisp and credible. - Distribution instincts: you know how to get proof in front of the right people. - ROI discipline: you can justify events and programs with numbers. - AI leverage: you can use AI + automation to do the work of 2–3 people. - Founder-level ownership: you don’t need reminders. Benefits Why Join Us - Real scale: Multiple Millions in ARR, profitable, growing fast. - High impact: you’ll directly reduce channel dependency and build new growth motions. - Autonomy + budget: CEO-led GTM with meaningful spend already in motion. - Small elite team: high standards, high ownership, high comp upside. Interview Process (example) - Screen (30 min): past wins + what you shipped recently - Take home assignment (1 day): we’ll give you an assignment and evaluate your ability to understand our ICP and your taste. - Deep dive (CEO): taste, velocity, prioritization, AI workflows - Reference checks We strive to finish the whole interview process in 2 weeks or under.