PPC Manager

About Huzzle At Huzzle, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team. Role Type: Full-time Engagement: Independent Contractor Job Summary We are looking for an experienced and results-driven PPC Manager (Pay-Per-Click Manager) to join a growing digital marketing team. In this role, you will be responsible for planning, managing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, and other relevant channels. The ideal candidate has at least 3 years of hands-on PPC experience, strong analytical skills, and a proven track record of managing advertising budgets while delivering measurable ROI. Previous experience working in a digital marketing agency or performance marketing agency is a strong advantage but not essential. Key Responsibilities - Campaign Management: Plan, launch, manage, and optimize PPC campaigns across Google Ads, Meta Ads, and other paid advertising platforms. - Performance Optimization: Continuously monitor campaign performance and optimize for key metrics such as ROAS, CPA, CPC, CTR, and conversion rates. - Budget Management: Manage advertising budgets effectively to maximize campaign profitability and return on investment. - Keyword Research: Conduct keyword research, competitor analysis, and audience targeting to identify growth opportunities. - A/B Testing: Develop and execute testing strategies for ad copy, creatives, landing pages, and targeting. - Reporting & Analytics: Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager, and other reporting tools. - Conversion Tracking: Implement and troubleshoot conversion tracking to ensure accurate performance measurement. - Strategy Development: Identify opportunities to improve campaign efficiency, scale successful campaigns, and drive business growth. - Collaboration: Work closely with marketing teams, designers, copywriters, and other stakeholders to improve campaign outcomes. - Client Communication: Present campaign results, insights, and recommendations to internal stakeholders or clients when required. Requirements - 3+ years of professional experience managing PPC campaigns or paid digital advertising. - Strong hands-on experience with Google Ads, including Search, Display, Performance Max, and remarketing campaigns. - Experience managing paid campaigns on Meta Ads (Facebook and Instagram). - Proven ability to manage advertising budgets and optimize campaigns for ROI and conversions. - Strong understanding of performance marketing metrics, including ROAS, CPA, CPC, CTR, and conversion rates. - Proficiency with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking. - Experience conducting keyword research, audience segmentation, and competitor analysis. - Ability to analyze campaign data and translate insights into actionable recommendations. - Strong organizational skills and ability to manage multiple campaigns simultaneously. - Excellent written and verbal English communication skills. - Ability to work independently in a remote environment and take ownership of campaign performance. Nice to Have - Previous experience working at a digital marketing agency, advertising agency, or performance marketing agency. - Experience managing PPC campaigns for multiple clients or brands simultaneously. - Familiarity with LinkedIn Ads, TikTok Ads, or Microsoft Advertising. - Experience with landing page optimization and conversion rate optimization (CRO). - Google Ads certifications or other relevant digital marketing qualifications. - Experience working with international clients. - Familiarity with reporting tools such as Looker Studio, Supermetrics, or similar platforms. Benefits 🌎 100% Remote: Work from anywhere while collaborating with international teams. 💰 Competitive Compensation: Salary based on experience, skills, and qualifications. 🚀 Career Growth: Opportunities to develop your expertise and take ownership of high-impact performance marketing campaigns. 📈 International Exposure: Work with growing businesses and marketing teams across global markets. 🎯 Meaningful Impact: Directly influence campaign performance, lead generation, and revenue growth. 🤝 Collaborative Environment: Join a supportive team that values innovation, accountability, and continuous improvement. 💻 Long-Term Opportunity: Build your career with an ambitious, growth-focused company.