Performance Marketing Specialist

BRND WGN — We're a team fuelled by strategic thinking and creativity, dedicated to helping entrepreneurs craft meaningful brands that positively impact our world. We aid these brands in developing robust strategies, impactful designs, successful campaigns, engaging content, web development, and exceptional UX/UI. We also create bold brand experiences that make their names stand out. Our approach is defined by curiosity, simplifying complexities, and prioritising clarity. Our thinking leads us to do the unexpected and our approach makes room for powerful ideas. Our disruptive ways challenge the norm to deliver results, each and every time. Our Principles: 👩🏻‍🎤 Challenge everything 💙 Be brutally honest 💪🏼 Find a way 🏆 We win together nmbl: BRND WGN is works directly with nmbl, a New York–based creative agency delivering world-class work for global brands such as Nespresso, Canon, and Vital Proteins. This collaboration gives an opportunity to operate on fast-paced, high-impact international projects while being fully supported by BRND WGN’s strategic and creative culture. THE POSITION — We're on the lookout for an Creative Data Analyst / Performance Marketing Specialist to join our growing team. The Analyst is the data-driven engine powering our creative optimisation work. Sitting at the intersection of insight, media, and creativity, this role translates performance data into clear creative direction — enabling our teams to make smarter, sharper, higher-performing work. Working alongside partner media agencies, they collect and interpret performance data for all nmbl-trafficked creative, rapidly identifying opportunities to improve effectiveness. They then turn these insights into actionable creative optimisations, ensuring our work consistently drives measurable value for global clients. This is a fast-paced, highly collaborative role within a content-led environment. The Analyst must be comfortable coordinating across siloed teams, advising clients, partnering with media leads, and building trust quickly. They blend analytical rigour with creative intuition — understanding not only the what in the data, but the why behind what makes content resonate across media, eComm, and retail placements. Responsibilities: - Analyse performance data across paid media platforms to identify creative trends and improvement opportunities. - Translate raw data into actionable insights — highlighting the formats, hooks, visuals, and messaging that drive impact. - Partner directly with media agencies to collect and validate the data required for reporting and optimisation. - Build reports and dashboards that visualise performance drivers and track creative impact over time. - Lead ongoing creative testing, including A/B iterations, learning agendas, and audience-level insights. - Stay ahead of platform shifts, benchmarks, and emerging trends that influence creative effectiveness. - Embody nmbl’s principles — collaboration, curiosity, honesty, and a solution-driven mindset. Requirements: - 5–7 years of experience in media buying, analytics, or integrated performance roles. - Strong proficiency with paid media platforms and analytics tools, with the ability to build or refine them for impact. - Proven experience analysing large data sets and turning numbers into compelling creative insights and briefs. - A collaborative mindset — comfortable working closely with creative, strategy, and media teams. - Curiosity for what makes content resonate in fast-moving digital environments. Conditions: - Working Hours: This role is aligned with our US-based team and requires availability within an approximate 7:00am–5:00pm ET coverage window. - Travel Budget: €2,000 annual travel budget (work-related travel, team meet-ups, and collaboration with our US partners) - Location: Hybrid (The Brewhouse, Malta / Remote) - Salary Range: €30,000 — €45,000 annually (depending on experience) THE PERKS — This is a full-time role, and we offer competitive packages based on your experience and skills. Here's what you can look forward to: ⛑️ Health insurance 📡 Remote Working Allowance 👩🏻‍🏫 Professional Development Training 💻 Dedicated Laptop 🅿️ Free Onsite Parking 🥯 Tea, Coffee and Snacks 🎉 Events 🍺 Monthly Team Meet-up 🎄 Christmas Shutdown But more importantly, you'll be joining a group of talented individuals who are all passionate about pursuing brand excellence. LET'S CHAT 🤙🏼