Marketing Cloud Developer

Position Summary: The Marketing Cloud Developer is responsible for designing, developing, and optimizing marketing automation solutions on Salesforce Marketing Cloud (Engagement, Account Engagement, Next etc.). This role combines hands-on development (AMPscript, SQL, APIs) with strong knowledge of customer journeys, data models, and integrations. The developer works closely with Consultants, Business Analysts, and Marketing stakeholders to deliver personalized, data-driven customer engagement solutions across multiple channels. The role ensures scalable, high-performing, and compliant implementations aligned with best practices in data management, deliverability, and automation. Responsibilities: - Develop Marketing Cloud Solutions: Build and maintain solutions using AMPscript, SQL, Server-Side JavaScript (SSJS), Marketing Cloud Engagement tools or Marketing Cloud Next tools. - Implement Customer Journeys: Design and configure Journeys, Automations, and triggered communications to support marketing use cases, Marketing flows. - Manage Data & Segmentation: Design data models (Data Extensions, Data Cloud Segments), implement segmentation logic, and ensure data quality. - Integrate Systems: Develop and maintain integrations between Marketing Cloud and external systems (CRM, CDP, websites, third-party tools) using APIs and middleware. - Personalization & Dynamic Content: Implement personalized messaging using AMPscript and dynamic content blocks. - Ensure Code Quality and Best Practices: Follow best practices for performance, security, scalability, and email deliverability. - Automate Marketing Processes: Build automations for data imports, transformations, campaign execution, and reporting. - Debug and Troubleshoot: Identify and resolve issues in campaigns, journeys, data flows, and integrations. - Collaborate with Cross-Functional Teams: Work closely with Consultants, Architects, QA engineers, and Marketing teams. - Testing and QA Support: Ensure proper testing of campaigns, personalization logic, and journeys before deployment. - Support Deployment and Release Management: Manage releases and changes across environments. - Stay Current: Continuously learn new features and updates within Salesforce Marketing Cloud. Requirements: - 2–4 years of hands-on experience with Salesforce Marketing Cloud or similar marketing automation platforms. - Strong knowledge of AMPscript, SQL, and basic Server-Side JavaScript (SSJS). - Knowledge of Marketing Cloud Personalization, Marketing Cloud Next going to be beneficial. - Experience with Journey Builder, Automation Studio, Email Studio, and Contact Builder. - Understanding of data modeling in Marketing Cloud (Data Extensions, relationships, segmentation). - Experience with integrations using REST / SOAP APIs. - Familiarity with Git or version control (nice to have). - Experience working in Agile / Scrum teams. - Strong analytical and problem-solving skills. - English level B2—C1. - Client-facing experience, including participation in workshops, campaign discussions, or stakeholder communication. Certifications: - Salesforce Marketing Cloud Email Specialist. - Salesforce Marketing Cloud Developer. - Additional Marketing Cloud certifications are a plus. Marketing Cloud Expertise: - Email Development: HTML/CSS for emails, AMPscript personalization. - Journey Builder: Multi-step customer journeys and triggered communications. - Automation Studio: Data imports, queries, automation workflows. - Data Management: Data Extensions, segmentation, audience targeting. - Personalization: Dynamic content, scripting, customer-specific messaging. - Integrations: CRM (Salesforce Core), APIs, external data sources. - Deliverability: Email best practices, compliance (GDPR, CAN-SPAM), subscriber management. - Marketing Cloud Next platform, Data Cloud, Identity resolution, Flow automations. What we offer: - Working in a fast-paced team and company; - Opportunities for career growth; - Social Package; - Possibilities to attend business conferences; - Friendly atmosphere and professional team; - Competitive remuneration and regular performance reviews; - Great opportunities for professional and career growth; - Flexible working schedule and a hybrid work model; - Exciting corporate events. Відгукнутись на вакансію