Performance Creative Strategist / Creative Producer

INSTYTUTUM is a Swiss high-performance skincare brand scaling globally across the U.S., Europe, and the Middle East. We are looking for a Creative Producer with a game-changing mindset — someone who doesn’t just create content, but builds high-converting creative systems that drive growth. This is not a traditional content role. This role sits at the intersection of creative strategy, performance marketing, and production. 🔥 What You Will Own Creative Strategy & Production - Develop bold, high-impact creative concepts for the U.S. market - Own the full lifecycle of performance creatives: from idea → production → testing → scaling - Turn skincare science into compelling, conversion-driven storytelling - Create and oversee short-form video content (TikTok, Reels, YouTube Shorts) - Generate hooks, angles, and narratives that capture attention and convert Performance & Growth - Build and scale creative-driven acquisition funnels - Produce performance creatives for paid channels (Meta, TikTok, Google, YouTube) - Work closely with media buyers to test, analyze, and scale winning creatives - Continuously run creative experiments (A/B testing, iterations, new formats) - Optimize content for conversion across ads, landing pages, and retention flows Creative Systems & Scaling - Build a repeatable system for creative testing and scaling - Work with UGC creators, designers, and editors to produce high-volume creatives - Identify trends, insights, and opportunities in the U.S. digital landscape - Balance speed, volume, and quality in content production 🎯 What We’re Looking For - 3–5+ years in creative strategy / performance marketing / content production (with performance focus) - Proven experience creating ad creatives for paid social (Meta, TikTok) - Strong understanding of creative testing, hooks, and conversion mechanics - Experience working with U.S. market or global products - Hands-on experience with short-form video and UGC formats - Ability to combine creative thinking with data-driven decisions - Background in IT product / mobile apps / DTC / beauty / wellness is a strong plus - English: Upper-Intermediate+ ❌ Not a Fit If - You focus only on brand/content without performance metrics - You have no experience with paid acquisition creatives - You are looking for freelance / consulting / part-time work 💎 What We Offer - Competitive above-market salary - Official employment from day one - 30 calendar days of paid vacation + sick leave - Remote / hybrid format with Kyiv office option - Strong onboarding and support - Opportunity to build and scale a global creative engine from scratch If you think in hooks, test ideas daily, and scale what works — we should talk. Відгукнутись на вакансію