CRM Manager

Join us from day one as we launch an ambitious online casino project. Work alongside experienced iGaming professionals, influence key decisions, and help build a product with ambitious international growth plans. Responsibilities - Own CRM activities for one or several Tier 1 markets end to end - Design lifecycle strategy: onboarding, activation, retention, and reactivation flows - Build trigger-based and automated Email, SMS, Push, and WhatsApp communications - Create bonus and promo offers based on player segments and behavior - Analyze campaign and segment performance and turn insights into actions - Plan and run A/B tests and roll out winning scenarios - Work with product, VIP, and analytics teams on loyalty and personalization - Monitor Tier 1 market trends and competitor CRM activity What you'll bring - 4+ years as a CRM Manager in iGaming or Gambling - Experience with Tier 1 markets - Deep understanding of online casino and sportsbook player behavior - Experience building lifecycle and trigger-based flows from scratch - Strong knowledge of retention metrics: ARPU, LTV, churn, reactivation - Analytics tools for campaign monitoring; SQL is a plus - Experience mentoring or coordinating other CRM specialists - English Upper-Intermediate or higher We offer - Paid Vacation - 20 working days per year (accrues after probation period) - Paid Sick Leave - 10 working days per year - Fully remote position - work from anywhere - The opportunity to directly shape an ambitious project from day one - A collaborative team and autonomy to build processes from the ground up