Senior Integrated Marketing Strategy & Planning Manager

<div class="content-intro"><p><strong>Our Global Structure</strong></p> <p><br>Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team.</p></div><h2><strong>About the role</strong></h2> <ul> <li>Integrated Marketing France connects global marketing strategy with local business priorities to deliver impactful marketing campaigns.</li> <li>As Senior Marketing Manager, Integrated Marketing, you will identify France’s priority marketing moments and translate global direction into a clear, integrated marketing plan. Using business performance, consumer insights and knowledge of the French market, you will recommend what to prioritise, what to adopt from global campaigns and what to adapt to maximise local impact.</li> <li>You will bring teams together around clear priorities, challenge recommendations constructively, simplify complex topics and ensure marketing initiatives deliver against France’s business objectives.</li> </ul> <h2><strong>Key Responsibilities</strong></h2> <h3><strong>1. Marketing Strategy &amp; Planning</strong></h3> <ul> <li> <ul> <li>Analyse business performance, consumer insights and market trends to recommend France’s priority marketing moments.</li> <li>Translate global marketing direction into an integrated France marketing plan, identifying what to adopt, adapt or challenge based on local business needs and market specificities.</li> <li>Develop clear, evidence-based recommendations on priorities and trade-offs, balancing expected impact, investment and available resources.</li> <li>Build a strong rationale for local adaptations and influence global stakeholders when the French market requires a different approach.</li> </ul> </li> </ul> <h3><strong>2. Campaign Orchestration &amp; Stakeholder Management</strong></h3> <ul> <li> <ul> <li>Lead campaign kick-offs and align local and global stakeholders around clear objectives, responsibilities and timelines.</li> <li>Challenge functional recommendations constructively, asking the right questions to ensure proposed media plans, creative concepts and campaign choices meet France’s objectives.</li> <li>Simplify complex, cross-functional topics, clarify dependencies and facilitate decisions to keep initiatives moving.</li> <li>Anticipate delivery risks, resolve coordination challenges and ensure campaigns are delivered on time and to the agreed brief.</li> </ul> </li> </ul> <h3><strong>3. Marketing Plan Consolidation &amp; Executive Communication</strong></h3> <ul> <li>Consolidate the France marketing plan into a clear, executive-level overview of key priorities, campaign choices, local adaptations and expected business impact.</li> <li>Write concise, insight-led strategic memos articulating the rationale behind France’s marketing recommendations, key trade-offs and decisions requiring alignment or approval.</li> <li>Build a compelling, evidence-based narrative connecting France’s business priorities and market specificities with global marketing strategy.</li> <li>Present and defend France’s marketing recommendations to global executives, ensuring local choices are understood and enabling informed decision-making.</li> </ul> <h2><strong>Key Skills &amp; Experience</strong></h2> <ul> <li> <ul> <li><strong>5+ years of experience</strong> in integrated marketing, marketing strategy, campaign planning or marketing programme management.</li> <li>Strong business acumen, analytical thinking and the ability to translate data and consumer insights into actionable recommendations.</li> <li>Strong critical thinking and sound judgement: able to challenge assumptions, ask the right questions and assess whether proposed marketing choices support business objectives, without needing to be the technical expert in every discipline.</li> <li>Ability to balance global consistency with relevant local adaptation, using clear evidence and constructive influencing skills.</li> <li>Excellent stakeholder management and communication skills, with the ability to simplify complex topics and align teams without direct authority.</li> <li>Strong organisational skills, pragmatism and ownership, with a focus on prioritisation and delivery.</li> <li>Fluent in French and English, with the confidence to challenge and influence stakeholders in an international environment.</li> </ul> </li> </ul> <h2><strong>Success Measures</strong></h2> <ul> <li> <ul> <li>A clear, business-led recommendation of France’s priority marketing moments.</li> <li>Relevant local adaptations of global campaigns, supported by clear rationale and market insights.</li> <li>Strong alignment across stakeholders on priorities, decisions and delivery.</li> <li>Campaigns delivered on time and against agreed objectives.</li> <li>Clear, actionable performance insights and executive visibility on the France marketing plan.</li> </ul> </li> </ul><div class="content-conclusion"><p><strong>Diversity, Equity and Inclusion</strong><br><br>At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.</p> <p>We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.</p> <p>If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience.</p> <p>If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!</p> <p><em data-renderer-mark="true"><br>Beware of recruitment scams: DASH Brands will never ask you to pay money or share sensitive financial information during hiring — learn more about DASH Brands' legitimate recruiting process at</em> <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _2rkolb4i _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://careersatdoordash.com/recruitment-scam-awareness" data-renderer-mark="true" data-is-router-link="false" data-testid="link-with-safety"><em data-renderer-mark="true">careersatdoordash.com/recruitment-scam-awareness</em></a><em data-renderer-mark="true">.</em></p></div> Find Jobs in France on Arbeitnow