Creative Marketing Manager | Eraplay (Genesis)

Eraplay is a fast-growing edutainment product within the Genesis ecosystem that makes learning history interactive, engaging, and entertaining. We bring history to life through short animated series and interactive roleplay simulations. Instead of passively reading about historical events, users can step into the shoes of Napoleon, Cleopatra, or Alexander the Great, make critical decisions, explore alternative outcomes, and discover what those choices reveal about their own leadership style. Now we're looking for a Creative Marketing Manager who can turn this unique experience into high-performing Meta ads, build a scalable creative production process, and take ownership of our creative direction. This is more than just another creative marketing role. You'll have the opportunity to build your own creative team, directly influence business growth, and potentially grow into a Creative Marketing Director within your first year. ABOUT YOU - 2+ years of experience as a Creative Marketing Manager in a B2C digital product. - Strong expertise in Meta performance creatives and direct-response marketing. - Proven ability to develop winning creative concepts and improve performance metrics. - Deep understanding of storytelling, consumer psychology, attention-grabbing hooks, and visual composition. - Strong analytical skills and confidence working with CTR, CPC, CPA, and ROAS. - Experience writing compelling scripts and creating clear, actionable briefs for designers and editors. - Comfortable using AI tools for creative research, ideation, and production. - Strategic and structured mindset, with the ability to identify patterns and turn insights into scalable creative approaches. - Ambition to take ownership, mentor others, and grow into a leadership role. - English level B2+. WHAT YOU WILL DO Creative Research & Strategy - Research competitors, market trends, audience motivations, and emotional triggers. - Develop and prioritize data-driven creative hypotheses. - Identify winning messaging angles, storytelling structures, and visual patterns. - Shape and continuously improve the creative strategy for Meta paid social. Creative Production - Own the creative process from concept development to final execution. - Write compelling hooks, scripts, and advertising copy for video and static creatives. - Use AI tools to accelerate research, ideation, and visual production. - Create clear briefs for graphic and motion designers. - Build efficient creative workflows and improve production quality. Performance & Scaling - Analyze creative performance through CTR, CPC, CPA, and ROAS. - Identify why certain creatives succeed and others fail. - Turn performance insights into actionable hypotheses and new iterations. - Collaborate directly with the User Acquisition Manager to test, optimize, and scale winning creatives. Leadership & Ownership - Take ownership of the creative direction and its business impact. - Build scalable creative processes and share expertise across the team. - Mentor creative specialists and participate in growing your own team. - Work directly with the CEO on strategic priorities and creative performance. WHAT DO WE OFFER? - Real ownership: The freedom to shape creative strategy, test ideas, and directly influence business results. - Fast career growth: A genuine opportunity to grow into a Creative Marketing Director within your first year, based on performance and leadership potential. - Direct access to the CEO: Fast decisions, transparent communication, and minimal bureaucracy. - Build your own team: The opportunity to develop and lead a strong creative function. - Creative freedom: A unique product combining history, storytelling, animation, and interactive experiences. - AI-powered environment: Access to modern AI tools, creative software, and equipment. - Genesis ecosystem: Access to a professional community of 20+ companies and hundreds of experienced specialists. - Comfortable offices in Kyiv and Warsaw: Fully equipped workspaces, meals, snacks, and drinks. Ready to build something bigger than individual winning ads? Join Eraplay, take ownership of creative growth, and help us turn history into an experience millions of people will want to explore.