Product Manager - Hematology

Career Category Marketing Job Description Role Purpose The Hematology Product Manager develops and implements local brand plans across the product lifecycle, from launch readiness through in-line optimization. The role combines strategic brand management, customer insight, cross-functional leadership and disciplined execution in a complex, highly regulated specialty-care environment. The Product Manager partners closely with Medical Affairs, Market Access, Sales, Regulatory, Compliance, Finance and regional/global teams. Key Responsibilities 2.1 Set Brand Strategy and Business Plans - Develop annual and longer-term brand plans aligned with global strategy, local market needs and agreed business priorities. - Translate patient, customer, market-access, sales and competitor insights into positioning, forecasts, budgets and measurable objectives. - Monitor the therapeutic and reimbursement landscape; identify risks and opportunities and recommend timely plan adjustments. 2.2 Deliver Marketing and Omnichannel Execution - Plan and deliver integrated marketing initiatives across appropriate channels, including field tools, digital engagement, congresses and promotional activities. - Coordinate development, review and approval of accurate, balanced materials; prepare the field team with clear priorities, resources and training. - Monitor campaign effectiveness and launch or lifecycle milestones, using KPIs and customer feedback to improve execution. 2.3 Lead Cross-Functional Collaboration - Align Medical Affairs, Market Access, Sales, Regulatory, Compliance, Finance and regional/global partners on priorities, responsibilities and timelines. - Bring local market insights into regional and global planning and adapt relevant initiatives to local needs. - Support appropriate, compliant engagement with healthcare professionals and healthcare organizations 2.4 Protect Patients, Quality and Compliance - Keep patient needs and appropriate access in view while working within the company’s role and responsibilities. - Ensure marketing materials and activities are evidence-based, consistent with approved product information and compliant with applicable local and international requirements. - Follow approval, pharmacovigilance, quality, documentation and budget processes; promptly report safety information and escalate potential risks. Performance Measures - Achievement of agreed brand, sales, market share, forecast and budget objectives. - Quality and timely delivery of brand plans, launch milestones and approved marketing initiatives. - Effectiveness of customer engagement and omnichannel programs against agreed KPIs. - Quality of market insight, forecasting and translation of insights into business actions. - Field team understanding and use of brand strategy, approved materials and training. - Effective cross-functional collaboration and stakeholder alignment. - Consistent compliance with company policies, applicable codes and quality requirements. Required Qualifications and Experience - University degree in life sciences, medicine, pharmacy, business, marketing or a related discipline. - At least 3 years of experience in the pharmaceutical industry in specialty care marketing - Demonstrated ability to develop and execute marketing plans and manage multiple projects, budgets and timelines - Strong analytical skills and experience using market data, sales performance, customer insights and forecasts - Excellent written and verbal communication, presentation and stakeholder-management skills. - Fluency in Romanian and professional working proficiency in English. - Willingness to travel within Romania as needed for field engagement, congresses and business activities. - Experience in working in cross-functional teams with Medical Affairs, Market Access, Sales, Regulatory and Compliance. Preferred Candidate would have: - Proven experience in hematology marketing - Product launch experience, portfolio lifecycle planning and omnichannel customer engagement - Good understanding of Romanian healthcare system, reimbursement and market-access environment - Working knowledge of CRM, market research, digital marketing analytics and budget management . Salary Range 247,630.50 RON - 335,029.50 RON