Marketing Manager

Ultima Markets is redefining the way you trade, delivering a fully licensed and regulated CFD trading experience. As the Official Regional Partner of Inter Milan, we are proud to unite the passion of football with the empowerment of trading knowledge. Together, we are unlocking exclusive experiences and opportunities for both fans and traders. Since our founding in 2016, we have proudly served clients across more than 172 countries, helping them grow in the world of trading. In 2025, we were honoured with 17 global industry awards. With this recognition, we look forward to even greater achievements as we continue to innovate and deliver outstanding services. As the first CFD broker to support the UN Global Compact (UNGC), we’re committed to making a positive impact in our diverse communities. A significant milestone in our journey has been the establishment of the UM Foundation, which supports the United Nations’ Sustainable Development Goals (SDGs), driving positive change across the globe. Ultima Markets UK Limited is a company registered in England and Wales, company registration number 06249714. Position Summary The Marketing Manager is responsible for developing, executing, and optimizing regional marketing strategies that drive brand awareness, qualified lead generation, and client acquisition for our UK-regulated entity, strictly within FCA regulatory frameworks and financial promotion guidelines. The role demands a deep understanding of complex financial instruments (CFDs, FX, and multi-asset trading), digital acquisition channels, and rigorous compliance standards. The Marketing Manager will collaborate closely with Sales, Business Development, Compliance, and Senior Management to translate commercial targets into impactful, compliant marketing campaigns. Key Responsibilities Strategy, Planning & Campaign Management •Develop and execute annual and quarterly regional marketing plans, campaigns, and localized budgets aligned with UK business growth objectives and revenue targets. •Plan and manage multi-channel lead-generation campaigns (digital, social, email, search, webinars) optimized to drive account applications and funded trading accounts. •Report to internal stakeholders on digital channel (SEO/PPC/social/Email) performances against set KPIs while making insight led recommendations •Oversee conversion funnel optimization across digital touchpoints to lower Cost Per Acquisition (CPA) and maximize Marketing ROI. FCA Compliance & Financial Promotions •Ensure all marketing collateral, website copy, landing pages, social media posts, and educational materials strictly comply with FCA financial promotion rules (COBS) and relevant regulatory mandates. •Coordinate seamlessly with the Compliance and Legal teams to establish a robust sign-off workflow for all public-facing campaigns, ensuring mandatory risk warnings (e.g., CFD loss percentages) are prominently displayed. •Monitor regulatory updates from the FCA regarding the trading restrictions, inducements, and marketing conduct, adapting strategies proactively. Market & Competitor Analysis •Conduct periodic competitor research to analyse competitor strategies, strengths, weaknesses, campaigns, and market positioning. •Monitor industry trends, customer behaviour, and market developments. •Provide actionable recommendations to enhance market competitiveness and product positioning. Branding & Communications •Oversee the execution of branding initiatives to strengthen brand awareness and market presence. •Ensure consistency of messaging, visual identity, and customer experience across all marketing channels. •Support public relations, sponsorships, partnerships, and corporate communication initiatives where required. Performance & Analytics •Track, analyse, and report campaign performance against established KPIs and business objectives. •Use data, customer insights, A/B testing, and analytics to continuously optimise marketing performance and return on investment. •Prepare regular marketing performance reports and recommendations for management. Stakeholder Management •Collaborate with internal teams including Business Development, Compliance, Operations, and Senior Management. •Manage relationships with external agencies, vendors, media partners, and content providers. •Support regional teams with marketing materials, campaigns, and local market initiatives. Qualifications & Experience Essential •Bachelor's Degree in Marketing, Business, Communications, Finance, or a related field. •Minimum 5 years of experience in Marketing, Digital Marketing, Product Marketing, or Growth Marketing. •Experience within Financial Services, CFDs, Forex, Trading, Fintech, Brokerage, or Investment-related industries. •Strong understanding of financial markets, trading products, and client acquisition strategies. •Experience managing integrated marketing campaigns across multiple channels. •Strong content creation, copywriting, and communication skills. •Proficiency in digital marketing platforms, CRM systems, and analytics tools. Preferred •Experience marketing CFD, Forex, or Multi-Asset Trading products. •Experience in regulated financial services environments. •Experience working with affiliate, partnership, and introducing broker programmes. •Experience managing agencies and regional marketing projects.