Marketing and Outreach Coordinator

This position will be based primarily out of our Steamboat office but will serve the entire Northwest Colorado area. Position Overview The Health Partnership is seeking a creative, organized, and self-motivated Marketing and Outreach Coordinator to strengthen our community presence, increase awareness of available health and well-being resources, and bring our programs and mission to life through engaging communications. The coordinator will develop organization wide marketing and communications including creative design, digital marketing, web design, photo and video editing, event planning, and community engagement. The ideal candidate is organized, takes initiative, stays current with social media trends, uses data and creativity to drive improvement, and turns ideas into meaningful community impact. The successful candidate will exhibit the following: - Culture Champion – Commitment to The Health Partnership’s mission and a passion for improving community health and well-being. - Results Producer – A results-focused mindset with a proven track record of exceeding goals. - Agility – Ability to think strategically, foresee opportunities and challenges, and adapt as needed. - Strong Communicator – Excellent written and verbal communication skills with the ability to build trust and connect with diverse individuals and partner organizations. - Organization – Exceptional capacity to manage multiple responsibilities, maintain accurate documentation, and follow through on program deliverables. - Action Oriented – Comfortable navigating changing priorities, solving problems creatively, and taking initiative in a fast-paced environment. Supervision Received: The Marketing and Outreach Coordinator is supervised by the Executive Coordinator. Supervision Exercised: None. Key Accountabilities: Key Accountability #1 – Marketing Strategy, Content, and Digital Presence - Maintain consistency across THP’s brand identity, visual style, tone, and messaging while identifying opportunities to strengthen and evolve branding as the organization grows. - Develop and maintain an organization-wide marketing calendar aligned with organizational priorities, program initiatives, campaigns, and events. - Manage THP’s social media presence across Facebook, Instagram, LinkedIn, and other relevant platforms, including content planning, creation, scheduling, and monitoring. - Manage the community resources newsletter and identify opportunities for improved processes and expanded reach and engagement. - Create engaging digital and print content, including graphics, photography, short-form videos, stories, reels, educational materials, and promotional resources. - Develop branded materials for new programs and initiatives, including logo design, developing brand kits, and creating new website landing pages. - Manage and update THP’s website using WordPress, ensuring program information, events, educational resources, and announcements, are accurate, accessible, and easy to navigate. - Apply SEO, accessibility, and user-friendly design practices to strengthen THP’s digital presence and improve the visibility of its resources. - Identify opportunities to grow THP’s audience, expand reach, and increase engagement through emerging trends, digital strategies, and paid advertising as appropriate. Key Accountability #2 – Program Marketing & Community Engagement - Partner with program directors and managers to understand program goals, identify target audiences, and develop appropriate marketing and outreach strategies. - Develop educational resources, communication toolkits, and ready-to-use materials for staff, community partners, and the public. - Identify opportunities to increase awareness, participation, and engagement with THP programs and services. - Draft or coordinate external communications, including press releases, media pitches, radio announcements, and print advertisements. - Gather information from staff and community partners to identify emerging needs, relevant stories, and timely communication opportunities. - Coordinate messaging and promotional materials for program launches, new resources, campaigns, and organizational initiatives while maintaining a consistent THP brand. - Capture and edit photo and video content at THP activities and community events, obtaining appropriate consent and following confidentiality and privacy requirements when sharing client stories, testimonials, or images. Key Accountability #3 – Event Planning, Promotion & Coordination - Manage the external community events calendar, coordinate with community partners, and attend all tabling events across the 3 counties we serve, to increase THP's community presence. - Assist with coordinating events – internal trainings, community outreach events, organizational celebrations, and staff activities. - Develop event plans, timelines, budgets, checklists, promotional schedules, and procedures. - Coordinate venues, vendors, catering, equipment, registration, volunteers, accessibility needs, supplies, setup, cleanup, and other event logistics, when necessary. - Collaborate with event committees, program teams, community partners, and other stakeholders to clarify responsibilities and ensure timely follow-through. - Promote events through social media, email, community calendars, partner outreach, and local media channels. - Collect attendance information, participant feedback, and event documentation to evaluate outcomes and improve future planning. - Manage multiple event timelines alongside broader marketing priorities and attend occasional evening or weekend events as needed. Key Accountability #4 – Marketing Operations & Project Management - Lead marketing and communications projects from initial concept through planning, production, approval, implementation, and evaluation. - Manage marketing requests, project trackers, timelines, priorities, approval processes, shared files, and digital asset libraries. - Develop and maintain standard operating procedures (SOPs), templates, and documentation for recurring marketing, communications, and event processes. - Coordinate with staff, leadership, vendors, media contacts, and community partners to align priorities, clarify responsibilities, and deliver projects on schedule. - Track and evaluate marketing performance, including reach, engagement, audience growth, website traffic, and campaign outcomes. - Prepare regular presentations with marketing updates and recommendations for leadership meetings. - Monitor marketing tools, technologies, trends, and best practices to identify opportunities for improvement. - Support organization-wide communications and special projects as assigned. General Requirements & Qualifications: - Bachelor’s degree in marketing, communications, public relations, graphic design, event management, or a related field preferred; equivalent experience will be considered. - 2-4 years of relevant experience in marketing, communications, social media, graphic design, website management, or event coordination preferred. - Demonstrated ability to create engaging digital and print content and manage social media strategies that grow audiences and improve engagement. - Experience with photography/video editing and creation. - Proficiency with Canva, Adobe Creative Suite, or comparable design tools, and Microsoft Office 365. - Experience managing websites, preferably using WordPress, and familiarity with email marketing platforms such as Mailchimp and social media scheduling and analytics tools. - Understands SEO strategy, digital marketing metrics, and social media performance, paid advertising, media relations, or campaign development. - Familiarity with website development and coding languages such as HTML and CSS is a plus. - Experience coordinating events, managing timelines, working with vendors, and overseeing logistics. - Strong writing, editing, visual communication, proofreading, organizational, and project management skills. - Ability to work independently, exercise sound judgment, take initiative, solve problems, manage competing priorities, and meet deadlines. - Ability to collaborate across teams and communicate effectively with diverse audiences. - Creativity, adaptability, attention to detail, and willingness to learn new tools and approaches. - Commitment to inclusiveness, social justice, health equity, and reducing barriers to care. - Ability to handle confidential information and follow organizational privacy and consent practices. - Valid Colorado driver’s license, reliable transportation, and willingness to travel throughout the region, including during inclement weather. - Ability to provide proof of a valid driver’s license and adequate insurance coverage totaling at least $300,000 per occurrence. - Performs other duties as assigned. Working Conditions: - This role includes a combination of office-based, community-based, and remote work. - Regular travel throughout Routt, Moffat, and Rio Blanco counties is required. - Flexible scheduling may be available based on program and team needs. - Work location for administrative activity is in an accessible office environment. - Daily activity is 80% sitting or standing with extended periods of typing at a keyboard, 20% walking with occasional stooping, bending, reaching, twisting. - Office equipment would include a phone, camera, computer, printer, and copier on a daily basis. - Independent travel throughout the region, including during inclement weather. Compensation: This is a salaried, non-exempt position, compensated on a salary basis and eligible for overtime pay for all hours worked over 40 in a work week, in accordance with applicable state and federal laws. $60,000-$63,000 annually. Why Join The Health Partnership? - Meaningful, community-centered work that directly impacts local residents - Collaborative and mission-driven team environment - Opportunity to improve access to care and health equity across Northwest Colorado - Flexible, relationship-focused work environment - Inclusive and supportive workplace culture Our Vision: The Health Partnership is a trusted leader and community partner in helping all in the Yampa Valley have equitable access to health and well-being resources. Our Mission: To compassionately connect people to health and well-being resources so they thrive. Our Welcoming Work Culture: The Health Partnership is proud to be a neurodivergent, LGBTQ+, and culturally inclusive organization. We are committed to creating an environment where people of all backgrounds, identities, and abilities feel respected, supported, and empowered to thrive.