CRM Manager

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies. We are looking for a CRM Manager to join our team! Requirements - 2+ years of experience in CRM or email marketing; - Hands-on experience with Customer.io and other ESP/CDP tools (Mailchimp, SendGrid, Klaviyo, or similar); - Experience working with multiple communication channels: email, SMS, push notifications, in-app messages, and pop-ups; - Understanding of trigger-based and automated communications; - Basic knowledge of HTML/CSS and experience working with HTML email templates; - Practical understanding of email deliverability, including domain/IP warm-up strategies, sender reputation monitoring, and spam risk prevention. - Understanding of key CRM metrics (open rate, click rate, conversion, retention, churn, etc.); - Understanding of deliverability nuances and anti-spam policies; - Ability to work independently and take responsibility for results. Responsibilities - Manage CRM communications across email, SMS, push notifications, in-app messages, and pop-ups; - Plan, launch, and control CRM campaigns based on the communication plan; - Analyze CRM and promo campaign performance using key metrics; - Make conclusions and suggest improvements based on data; - Run A/B tests and analyze test results; - Build, maintain, and optimize automated and trigger-based communication flows; - Segment users based on behavior, activity, and lifecycle stage; - Manage email templates, including basic HTML/CSS edits and ensuring the logical consistency of dynamic content; - Monitor email deliverability, domain reputation, and spam indicators, and implement actions to maintain healthy sending performance. - Prepare and present CRM performance reports for stakeholders, including management and cross-functional teams. - Continuously optimize communication processes, tools, and approaches; - Work with product and analytics teams to improve user experience and key metrics. What are the conditions and bonuses? ☘️An exciting and challenging job in a fast-growing product company, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and other; 🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed; 📍Beautiful offices in Warsaw, Limassol work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day; 🧑🏻‍💻Laptop & all necessary equipment for work according to the ecosystem standards; 🏖Paid vacations, personal events days, days off; 🫖Paid sick leave; 👨🏻‍⚕️Medical insurance; 💵Referral program enjoy cooperation with your colleagues and get the bonus; 📚Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy; 🧘Sport benefit; 🦄Multiple internal activities: online platform for employees with quests, gamification and presents for collecting bonuses, RedCore talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays; 🎳Company events, team buildings.