Digital Marketing & Property Research/Lead Specialist - 171

Position: Digital Marketing & Property Research/Lead Specialist Salary: PHP 95,000 - 107,000/month Working Hours & Conditions: Aligned with Australian hours; full-time (remote) Holidays: AU Holidays ABOUT THE COMPANY: The client is a Christchurch-based property business managing approximately 150 properties annually, with a growing presence across both residential and commercial property sectors. As the business expands, BCG Property is looking to build a strong digital presence and lead generation engine to support continued growth and market visibility. OVERVIEW: The client is seeking a proactive and resourceful Digital Marketing & Property Research Specialist to establish and manage its online presence while supporting lead generation efforts. This is a foundational role where you will help build the brand from the ground up—creating a website, launching social channels, and driving targeted outreach within the Christchurch property market - it also involves scraping data for leads, and manual reach out RESPONSIBILITIES: - Digital Presence & Brand Setup (Initial Focus) - Lead the creation of the client's Property’s website (platform selection, structure, content, and ongoing updates) - Establish and manage social media profiles (LinkedIn, Facebook, Instagram) - Ensure consistent branding and messaging across all digital channels - Lead Generation & Property Research - Source and scrape leads from platforms such as Property Guru - Identify potential property opportunities, owners, and agents - Build and maintain a structured lead database - Support outbound targeting strategies within the Christchurch market - Email Marketing & Agent Outreach - Develop and execute monthly email campaigns targeting Christchurch-based agents - Create engaging content relevant to market activity and opportunities - Manage email lists and campaign performance - Social Media & Content Management - Plan and execute regular social media content - Share property insights, listings, and market updates - Align content with lead generation and brand-building goals - Website & Content Management - Maintain and update website content (listings, blogs, insights) - Ensure website is optimised for lead capture and user experience - Support basic SEO initiatives - Market Research & Insights - Monitor the Christchurch property market (residential and commercial) - Provide regular insights on: - Market trends - Pricing movements - Investment opportunities - Support the business with a “market pulse” view to inform decisions Requirements QUALIFICATIONS: - Direct experience in the New Zealand property industry (real estate, property management, development, or investment) - Strong understanding of NZ property platforms (e.g., Property Guru) - Experience in digital marketing, lead generation, or social media management - Ability to build and manage a website (Shopify, WordPress, Webflow, or similar) - Strong written and verbal communication skills (for email campaigns and content creation) - Highly organised and able to work independently PREFERRED SKILLS (nice to have): - Experience working with Christchurch property market - Familiarity with commercial property - Basic SEO and analytics knowledge - Experience with CRM systems or lead management tools WORK STRUCTURE: - Flexible / remote-friendly role - Part-time or contract engagement - Opportunity to grow into a larger role as the business scales WHY JOIN? - Opportunity to build a property brand from the ground up - Work directly with a growing Christchurch-based business - High level of ownership and autonomy - Combine property expertise with digital marketing - Long-term growth potential as the portfolio expands IDEAL CANDIDATE PROFILE: This role is ideal for someone who: - Has hands-on NZ property experience and understands the market - Enjoys both marketing and research-driven work - Is comfortable building systems and processes from scratch - Can operate independently and take initiative - Wants to play a key role in growing a property-focused business